AV Expo

Articles September-October 2024

Designing the Process to Deliver Excellent AV Projects

Magazine team shares an excerpt from the conference session by Rhythm Arora, CTO, Qubix Technologies, discussing AV integration in brief. read more

Empowering 'Loud & Clear' Innovations with Electro-Voice and Dynacord

Leading brands tune up the stage with latest sound solutions at the event hosted in association with their distributor Cavitak in Mumbai. read more

Articles July-August 2024

Micro-LEDs: Revolutionizing the Future of Display Technology

Join industry leaders Abdul Waheed (EYTE Technologies), Gangasagar Amula (Absen India), Su Piow Ko (AET Displays), Vineet Mahajan (Unilumin India), and Sanket Rambhia (Xtreme Media). Stay ahead of the curve by diving into the advancements driving the next generation of visual experiences watching experts discuss how Micro-LEDs are set to transform the display industry offering unprecedented innovation and fresh perspectives. read more

Xtreme Media Unveils India's Largest Floating LED Display in Ayodhya

Marking a historic moment in Ayodhya, Xtreme Media has set a new benchmark by installing India's largest outdoor floating LED display . Illuminating the city during a grand cultural event, showcasing vibrant visuals on the Sarayu River, the display stands as a symbol of innovation, blending tradition with modern technology to create an unforgettable visual spectacle. read more

Harnessing Brightness: Guest Column with Sanket Rambhia.

In a guest column by Sanket Rambhia , Director of Xtreme Media Pvt. Ltd. , he emphasizes the crucial role of brightness in outdoor LED displays. Rambhia discusses the challenges, pros and cons of innovation in the ever evolving industry, showcasing how modern LED technology is advancing both performance and sustainability. read more


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Giant Sculptural Projection Mapping Tells Story of Adiyogi



The team at Axis Three Dee Studios came up with ceative solutions to overcome the challange that the satin finish and highly uneven topography posed


One hundred and twelve feet tall, the statue of Adiyogi rises majestically above the Isha Yoga Center in the beautiful foothills at Coimbatore, Tamil Nadu-India. And every weekend, the world-record bust comes to life in a stunning projection-mapped interpretation of the story of the Adiyogi’s divine appearance. Dataton WATCHOUT mapping software, WATCHMAX media servers, surround sound and Epson projectors help deliver the awe-inspiring production by Axis Three Dee Studios Pvt. Ltd.

The show, produced and played back with the Dataton WATCHOUT system is a unique (14 minutes, 10 seconds) projection-mapped chronicle.

The center appointed Axis Three Dee Studios Pvt. Ltd to execute the entire project from start to finish, including the complete production of the visuals with CEO Avijit Samajdar taking the role of producer and director. The undertaking resulted in several firsts – and presented a number of challenges.

Black surface called for creative solution The Adiyogi statue is built of steel and painted black. The satin finish and highly uneven topography called for some creative thinking by the team at Axis Three Dee Studios.

“Projection mappings are usually attempted on lighter coloured surfaces that evenly reflect light, unlike in this case, black, which greatly absorbed it,” says Avijit Samajdar, CEO, Axis Three Dee Studios Pvt Ltd. “What’s more, the sheen on the surface meant that the proper colours did not appear and the team devised a unique colour palette (Real Time Colour Cancellation process) to counter the interference hues from the shiny surface. Thus, the final amalgam of colours using this process, came out vivid and rich during projection, with unwanted reflective hues cancelled out in real time.”


To achieve full image coverage with crisp and vibrant imagery, 24 high-tech 15,000 lumens laser projectors from Epson running under Dataton WATCHOUT.


Challenges of mapping a world-record statue Another challenge was the sheer scale of the project. The entire surface area to be projected upon was over 8000ft2 – the statue is, after all, the largest bust in the world! To achieve full image coverage with crisp and vibrant imagery, 24 hi-tech 15,000 lumens laser projectors from Epson, running under Dataton WATCHOUT, were used in a unique stacking configuration.

“Due to certain inherent constraints to the locations for the permanent setup of the two projection towers at the site, the projectors were arranged in four stacked sets by the technical team, to ensure maximum optimisation of lumens and angle of incidence of the projected light,” explains Avijit Samajdar.

Ashok Sharma, Dataton, elaborates: “Naturally, the center did not want to have a projection tower built in front of the Adiyogi statue as this could obstruct viewing and visitors. The

solution was to build two towers, of limited height, at 45 degree angles. The left tower covers the entire left side of statue and right tower covers the whole right side of the statue.

“The mapped show was programmed in WATCHOUT production software by Manesh Kadam and we then deployed two WATCHMAX media servers to ensure flawless mapping of the content on the surface of the Adiyogi from both left and right sides. The Dataton WATCHMAX servers are also integrated with the 5.1 channel sound of the show with Sirvinder Singh from Purple Vector responsible for overall AV system integration.”

The WATCHOUT system was chosen due to its strong track-record in the industry as a reliable and versatile tool for cutting-edge mapping applications. As the first performance of the show was in front of a VIP audience, headed by the Honorable President of India, Ram Nath Kovind, there was absolutely no room for anything less than perfection.

Ashok Sharma concludes: “The show creators appreciated the easy-to-navigate interface in WATCHOUT and how smoothly changes could be implemented – even on the day of the launch. On the big day, the mapped content played back flawlessly on the surface of the Adiyogi, creating a truly magnificent experience for over 350,000 spectators.”

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