AV Expo

Articles Jan-Feb 2025

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Sharp NEC Display Solutions Europe Appoints Christof Bohm as New President and Managing Director



Christof Bohm, President and Managing Director, Sharp/NEC

Sharp NEC Display Solutions Europe announced the appointment of Christof Bohm as President and Managing Director at Sharp NEC Display Solutions Europe (Sharp/NEC). With effect from 1st February 2024, he will be succeeding Bernd Eberhardt, who has decided to step down from his position as President and CEO of Sharp/NEC.

With over 30 years of experience with Sharp/NEC - most recently as Senior Vice President Engineering, Quality Assurance & Service - Christof Bohm has a profound understanding of the display business and its challenges to lead the company into the next phase of development.

"We would like to thank Bernd Eberhardt for his long and highly successful career and 30 years of service with Sharp and NEC. With his unwavering commitment to the business, he has led the company to many milestones, including the joint venture between Sharp and NEC, which was announced in 2020", said Yoichi (Joe) Tomota, President of Sharp Europe. Since then, much activity has taken place in the background to align systems, unify supply chains, and optimise logistics. "The path ahead is clear to further drive efficiencies and create even more added value for our customers", Joe Tomota concluded.

The next phase of development for Sharp/NEC will be led by Christof Bohm, who will bring his outstanding expertise in Engineering as well as Quality and Service Management to his new role, "Quality is steadfast. We will not compromise on the long-life reliability of our products, whilst our excellent industry-leading service operation continues to provide peace of mind for our customers - even as we go through further business transitions to the Sharp brand. Our company has experienced change before, and our customers have experienced continuity in the areas they value: Quality, Service, and Sustainability. We will continue this commitment in the future", Christof Bohm said.

As the joint venture continues the business transition, the company will move to full ownership by the Sharp Corporation. The speed of transfer to the Sharp brand will vary across product categories. In 2024, Sharp/NEC will continue to launch new products under the Sharp brand, drawing on the expertise of both Sharp and NEC. The first significant co-development will launch early in 2024 with the Sharp-branded second generation MultiSync ME Series large format display range.

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