Digital Nirvana and Avid Partner to Enhance Media Production
Workflows Through Application of Intelligent Metadata
Digital Nirvana, a provider of leading-edge AI-powered media solutions, announced a global
Alliance
Partnership with Avid to bring advanced AI metadata capabilities into the Avid media asset
management and production asset management ecosystem. The collaboration is built on the proven
integration of Digital Nirvana's MetadataIQ with Avid's MediaCentral Production Management, which
allows users to access the metadata through MediaCentral and Media Composer environments. The
integration enables automated, time-coded metadata generation for enhanced content discovery,
increased efficiency across production workflows, and extended content monetization opportunities.
"We're committed to equipping our customers with cutting-edge tools that enhance efficiency and
creativity in media production," said Raymond Thompson, Senior Director, Partners and Alliances at
Avid. "With Digital Nirvana's AI-driven metadata automation and intelligent insights embedded into
their production environments, Avid users can more quickly discover the footage they need to deliver
stories that resonate with viewers."
MetadataIQ is Digital Nirvana's AI-driven solution for generating time-coded metadata as markers to
accelerate content identification, retrieval, and analysis for more efficient news delivery, sports
highlight generation, and documentary and episodic television production. The partnership allows
Avid users - editors, producers, and archivists - to generate audio- and video-based insights
automatically that are time-coded and ingested directly into Avid's production ecosystem as
searchable markers that make it possible to locate relevant content instantly.
Automatically tagging live or recorded media with detailed metadata, including topic segmentation,
facial and object recognition, and scene descriptions, MetadataIQ helps Avid customers to reduce
content identification efforts by up to 80%. By improving and accelerating content discoverability,
this application of intelligent metadata boosts efficiency and facilitates faster time to market.
In fast-paced news environments, MetadataIQ enables producers and editors to locate relevant clips
and make rapid editorial decisions, delivering breaking stories to audiences more quickly. For
reality TV and documentary production, where vast amounts of raw footage must be organized into
compelling narratives, MetadataIQ makes it easier for editors to search specific topics and find
visual elements that align with their stories. For media companies managing large archives with
relatively scarce metadata, the solution enhances content discoverability by generating video-based
insights for stored assets, allowing archivists and editors to quickly retrieve and repurpose
specific footage.
"The integration of MetadataIQ with Avid solutions unlocks new efficiencies and creative
possibilities for media organizations," said Russell Vijayan, Director of Business Development at
Digital Nirvana. "By automating metadata generation and embedding AI-driven insights directly within
Avid environments, we're empowering users to do work with live and archived content more
effectively, whether to turn around stories more quickly, explore more storytelling options, or
identify and extract further value from content archives."