PPDS Expands with Philips Digital Signage and Interactive
Displays Now 'Made in India'
Open local for local: PPDS creates local employment and global business opportunities for partners
and customers
PPDS, one of the exclusive global providers of Philips digital signage, interactive displays,
videowalls, direct view LED, and professional TVs, announced the expansion of its global
manufacturing operations into India, bringing exciting new opportunities for partners and customers,
and employment in the local community.
Continuing an accelerated investment and expansion strategy in the region, inspired by a desire to
deliver unrivalled levels of support and value to partners and customers in all markets in which it
operates, this 'historic' development, celebrated at a special opening event on 21 June 2024, is the
latest example of PPDS' global 'local for local' strategy, aligned with the Government of India's
'Make in India' initiative.
Launched by the Prime Minister in September 2023, 'Make in India' was set up to encourage companies
to develop, manufacture, and assemble products in the country, with the target of creating up to 100
million additional jobs. According to figures from AVIXA, India remains the third largest pro AV
market in APAC, valued at more than $7.7 billion and forecast to become the third largest economy in
the world by 2028-2030.
Local for local
Following the recent opening of a brand new, state-of-the-art PPDS Studio in New Delhi's National
Capital Region, Gurugram - showcasing the company's full suite of solutions and providing
unprecedented access to its local teams - PPDS has partnered with Mirc Electronics to
manufacture a
selected range of the company's most advanced and best-selling Philips digital signage and
interactive displays.
Based in the Mumbai, Mirc Electronics has specialised in the manufacturing of LED and LCD
televisions since 1981. With over 5,000 employees, as well as manufacturing its own brand products,
Mirc Electronics provides the facilities and teams for the assembly of products for world leading
technology companies.
Following extensive site visits and checks - including a thorough focus on working conditions and
policies around e waste and sustainability - PPDS has trained a specialist team to ensure its high
standards of quality are maintained for its products manufactured in and distributed exclusively to
the Indian market.
Leading technology
Philips Professional Displays made in India have launched with the highly popular and extremely
versatile 43" Philips Signage Q-Line. Portrait or landscape mountable, this extremely display
is the
digital signage of choice for an ever-widening range of industries, with public venues, retail,
corporate, education, food and beverage, and entertainment (including sporting venues, arenas, and
cinemas) just some examples of spaces in which the Philips Signage Q-Line has been installed in
recent times.
As part of its 'Made in India' strategy, PPDS is also planning a significant focus on education,
furthering its global drive to deliver excellence to classrooms and learning environments, for
smarter, more collaborative teaching and learning experiences inside schools, colleges, and
universities.
According to Forbes, India's EdTech industry is experiencing significant growth, estimated to reach
$10.4 billion by 2025. Growth of investment has been accredited heavily due to the Covid, together
with a growing demand for higher education, with India now home to more than 1,000 universities,
42,000 colleges, accommodating approximately 40 million students.
New partnership opportunities
Strengthening its channel strategy further, PPDS is also now actively seeking to further grow its
existing reseller base in India (including AV/IT integrators, consultants, and architects), ensuring
maximum access and exposure of all PPDS products and solutions in the region.
Martijn van der Woude, VP Global Marketing and Business Development at PPDS, commented,
"India is a
very important market for PPDS, with some incredible opportunities to support business there with a
lasting impact on employment and opportunity. It's vital we have the right infrastructure in place
to do this and, aligned with our other territories, we have more feet on the ground than ever before
in India, we have opened our first PPDS Studio in New Delhi and, today, we are announcing our 'Made
in India' manufacturing, with Philips Professional Displays now being produced in Mumbai. At PPDS,
we are fully committed to supporting our partners and customers in India, and to providing new
opportunities to local communities, through technology and recruitment."
Saurabh Bhambhani, India Business Head at PPDS, said, "This is an historic moment for PPDS in India,
further demonstrating our company's commitment to this region. The past 12 months have been
incredibly exciting - expanding our portfolio and creating new opportunities for our partners and
customers to work together with us. Manufacturing our products in India further cements the
foundations and demonstrates that PPDS is here to stay, and here to make a real difference."