AV Expo

Articles May-June 2025

SISPL Elevates Caterpillar's Corporate Boardroom with World-Class AV Integration

Shared exclusively with AV-ICN Expo Magazine, this case study explores the team's dedication to deliver world-class communication and collaboration solutions to the client. read more

Illuminating Shopping Mall with Xtreme Media's Nyx Series LED Displays

This case study features Xtreme Media's successful execution in a shopping mall, where the use of LED display technology has transformed the mall into a vibrant and engaging space. read more

AV Installation: Glimpses

A Spotlight on AV Excellence Spanning India read more

Ansata and Studio One Together Transform Ambazari Garden into a Picturesque Landscape

Blending High-End Technologies with Thoughtful Execution, The Project Creates a Visual Feast for Ambazari's Visitors in Nagpur. read more

Imagination Meets Intent: How DoT Mavericks Crafted an Immersive Escape at COVAH

This feature shares an insightful story on how DoT Mavericks immerses COVAH's diners through projection mapping on the walls of COVAH. read more

Moxy Hotels Groove to the Sound of HARMAN Professional

KORE AV SOLUTION and HARMAN Professional engineered an innovative solution that harmonises with Moxy Hotel's spirited ambiance and modern aesthetics. read more

Articles Mar-Apr 2025

Lumina Screens Enhances Chennai Home Theatre with Cinematic Experiences

Cinema Meets AV Excellence with 165-inch Diagonal Accupix Pro for Chennai Home Theatre by Lumina Screens. read more

HARMAN Professional Synchronizes Cinematic Viewing with Sonic Beauty

HARMAN's Rich Acoustical Treatment of Movie Magic Theatre Blends Immersive Experiences with Impactful Acoustics. read more


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Shure Welcomes New Sales Director for the Middle East, Africa, and South Asia Regions



Antony Lovell, Sales Director, Middle East, Africa, and South Asia regions, Shure

Shure, one of the global leaders in professional audio solutions, announced the appointment of Antony Lovell as the Sales Director for the Middle East, Africa, and South Asia regions. In this role, Antony will be responsible for driving the growth and development of Shure's business in these key markets.

With an extensive background in sales and a proven track record of success, Antony brings a wealth of experience to the position. His strategic mindset and in-depth understanding of the industry will be invaluable in establishing and executing sales strategies to expand Shure's presence in the Middle East, Africa, and South Asia. In his new role, Antony will lead a team of sales professionals, working closely with channel partners and key stakeholders to cultivate strong relationships and identify new business opportunities. His expertise in forging strategic partnerships will be instrumental in driving Shure's growth and ensuring customer satisfaction across the region.

Antony joined Shure in 2018 and quickly demonstrated his leadership abilities and deep understanding of the audio industry. Prior to his appointment as Sales Director, he held various positions within Shure, including Global Market Development Manager for Discussion Systems and Conferencing as well as helping to establish Shure's Global Accounts effort. Throughout his tenure, he consistently delivered outstanding results, showcasing his dedication and commitment to the company's success.

Commenting on the appointment, Jose Rivas, VP and Chief Sales Officer at Shure, expressed confidence in Antony's ability to drive sales and strengthen the company's presence in the Middle East, Africa, and South Asia. "We are thrilled to elevate Antony to his new role as Sales Director. His experience, expertise, and passion for the industry make him an ideal fit for this position. We look forward to his leadership and contributions to further expanding Shure's market reach in these important regions," said Jose Rivas.

Antony expressed excitement about his new role and the opportunity to lead Shure's sales efforts in the Middle East, Africa, and South Asia, stating, "I am honoured to have been entrusted with this responsibility and am eager to work with our talented team to deliver exceptional solutions and services to our customers in these regions. I am committed to fostering strong relationships, identifying new business opportunities, and driving growth for Shure."

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