AV Expo

Articles Jan-Feb 2025

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Understanding Home Theatre Projection Technology

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Shure Welcomes New Sales Director for the Middle East, Africa, and South Asia Regions



Antony Lovell, Sales Director, Middle East, Africa, and South Asia regions, Shure

Shure, one of the global leaders in professional audio solutions, announced the appointment of Antony Lovell as the Sales Director for the Middle East, Africa, and South Asia regions. In this role, Antony will be responsible for driving the growth and development of Shure's business in these key markets.

With an extensive background in sales and a proven track record of success, Antony brings a wealth of experience to the position. His strategic mindset and in-depth understanding of the industry will be invaluable in establishing and executing sales strategies to expand Shure's presence in the Middle East, Africa, and South Asia. In his new role, Antony will lead a team of sales professionals, working closely with channel partners and key stakeholders to cultivate strong relationships and identify new business opportunities. His expertise in forging strategic partnerships will be instrumental in driving Shure's growth and ensuring customer satisfaction across the region.

Antony joined Shure in 2018 and quickly demonstrated his leadership abilities and deep understanding of the audio industry. Prior to his appointment as Sales Director, he held various positions within Shure, including Global Market Development Manager for Discussion Systems and Conferencing as well as helping to establish Shure's Global Accounts effort. Throughout his tenure, he consistently delivered outstanding results, showcasing his dedication and commitment to the company's success.

Commenting on the appointment, Jose Rivas, VP and Chief Sales Officer at Shure, expressed confidence in Antony's ability to drive sales and strengthen the company's presence in the Middle East, Africa, and South Asia. "We are thrilled to elevate Antony to his new role as Sales Director. His experience, expertise, and passion for the industry make him an ideal fit for this position. We look forward to his leadership and contributions to further expanding Shure's market reach in these important regions," said Jose Rivas.

Antony expressed excitement about his new role and the opportunity to lead Shure's sales efforts in the Middle East, Africa, and South Asia, stating, "I am honoured to have been entrusted with this responsibility and am eager to work with our talented team to deliver exceptional solutions and services to our customers in these regions. I am committed to fostering strong relationships, identifying new business opportunities, and driving growth for Shure."

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