Projection Mapping with AR/VR: AV's Revolution is Here!
By Ritika Pandey
In this year's first edition of AV-ICN Expo Magazine, the column notices world-changing trends
coming around in 2025. From highly anticipated AV technologies to recently released projection
mapping tenders, we explore myriads of opportunities hitting the Indian grounds.
As always, referring to the changing dynamics of the Indian AV industry, the feature brings some
striking insights for the curious AV trend seekers, revamping the idea of Audio and Visual in
today's tech-driven world.
Seeking innovational change, the world is transgressing towards captivating new experiences for the
audience. Niche segments are benefitting the change, encouraging AV manufacturers, systems
integrators, AV consultants, and other AV professionals to focus on continuous advancement and
adoption of AV technologies.
With the increasing tourism in India, there's an increase in demand for immersive experiences.
Currently, 292 projection mapping tenders are published by various tendering authorities and private
companies on Tender Detail website, clearly indicating the rising demands of projection mapping in
Tier-I, -II, and -III cities in India. In fact, according to Modor Intelligence, "Projection mapping
market size is estimated at USD 5.58 billion in 2025, and is expected to reach USD 15.01 billion by
2030, at a CAGR of 21.87% during the forecast period (2025-2030)".
Projection mapping, put in words, is simply wrapping architectural elements, buildings, walls, or
landmarks with incredible visual spectacles. It allows visitors to fall into immersive experiences
catered by professional systems integrators and AV consultants. However, as simple as the
integrators make it look, the aesthetically pleasing architectures experience magic through various
projections including 3D or immersive mapping.
Speaking of immersive experiences, rapidly evolving AV world is witnessing a big leap, affecting
niche segments like projection mapping also. The increasingly popular, Virtual Reality (VR) is
assisting AV professionals to captivate visitors with spellbinding results, marking major
advancements in projection technology.
AR And VR In Projection Mapping
"The Indian AR/VR market was valued at USD 4.84 billion in 2023 and is expected to grow at a CAGR of
~38.3% during the forecast period (2024-2032)," specifies Indian AR/VR Market report of UnivDatos
signifying an expected surge in the use of VR in projection technologies. This enables visitors to
witness Ultra-High-Definition (UHD) projections across the country.
The near future of projection mapping projects using AR/VR is expected to include immersive museums
and exhibitions, product visualization in retail, educational AR overlays, and live events and
performances.
Technological Surge in AV Segments
The use of high-end technologies has been upgraded with the accessibility of better connectivity in
India. Therefore, the use of AR and VR solutions is expected to take over education, corporate,
retail, and hospitality segments with students, hybrid workers, shoppers, and travellers sharing
immersive experiences through high-end technologies. According to Fact.MR's report, "The market for
augmented reality in education in India is projected to hit US$ 4.57 billion by 2033".
Education segment is using experiential learning to assist students in learning and engaging,
developing their understanding of the subjects widely. Moreover, integration of AR and VR is
redefining immersive experiences with experiential marketing in the retail sector where consumers
can now interact with virtual environments.
Next-generation projectors by dominating AV brands like Barco, BenQ, Christie, Epson, and Optoma,
are leading this shift to captivate visitors with majestic projections around the country.
Conclusion
It's about time when projection mapping converges with AR and VR technologies, providing seamless
immersive experiences to the Indian market, blending both physical and digital worlds. In fact,
viewing the analysis and data-driven insights, AV industry can hope for AR and VR to take over the
education and corporate segments soon. The need for high-quality projectors and world-class AV
solutions is now more than ever!
Keep a watch on the latest trends and experience a walkthrough to the changing AV dynamics in this
column.
Feel free to share market insights and trends from the pro AV industry: ritika.pandey@hyve.group