AV Expo

Articles Jan-Feb 2025

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Top 50 Products & Technologies From 2024

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Understanding Home Theatre Projection Technology

Yusuf Galabhaiwala, Director of Operations at Lumina Screens shares this feature exclusively with AV-ICN Expo Magazine, aiming to demystify projector screen technology. read more


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Xtreme Media Enters the Gradually Progressing Home Entertainment Segment

The Brand's Big Leap into Residential AV



With advanced technology delivering vivid clarity and lifelike colors, Xtreme Media's Spectra home LED display series ensures that users experience mesmerizing visuals


Xtreme Media made a remarkable impact at InfoComm India 2024, unveiling groundbreaking advancements in LED display technology. Among their highlights was the launch of the Spectra home LED display series, thoughtfully designed to elevate home entertainment to extraordinary levels. The launch of the Spectra series reflects the brand's commitment to redefining home entertainment experiences.

The brand identified a gap in the pro AV home market for premium, highly customizable, and technology-driven LED displays, making it take this big leap to provide immersive visual experiences. With a legacy of delivering LED display solutions across sectors, the foray into the home segment is a natural progression.

Xtreme Media aims to stay ahead by combining advanced technology with consumer-centric design. The Spectra Series is built with features like HDR10 picture quality, multi-layer calibration, high brightness, low power consumption, customizable sizes and bezels. The brand will continuously upgrade its product line by integrating innovations such as higher refresh rates and seamless connectivity to meet and exceed customer expectations.

Delivering Mesmerizing Visuals with Spectra

One of the standout features of Spectra is its customizability. It comes in different sizes-108", 135", and 163"-to fit various spaces. It also comes in different pixel pitches. The LED display provides an impressive range of advanced features including:

Multi-layer calibration: Engineered for flawless visuals, this technology ensures precise color uniformity of 97%, delivering stunningly accurate images.

Deep black: Vivid, lifelike visuals with deep black technology provide superior contrast and anti-reflection performance from every angle.

True color: With the capability to display trillions of colors, Spectra sets new standards in visual brilliance and realism.

Customizable Bezel Options (metallic, wooden, gold, rose gold, yellow gold): Customizable bezel options elevate the display's aesthetic, offering a sophisticated and seamless integration with the home's interior design.

Dust and Humidity Protection: Built for durability, Spectra features anti-knock, anti-shock, anti-dust, and anti-moisture protection, ensuring safety and durability.

Sleek Design on Smooth Surface: Designed for elegance and performance, the slim profile of Spectra complements any surface, effortlessly blending with various architectural styles.

Strategizing the Market with Home LED Display

According to the brand, key factors involved in affecting the overall home segment in the AV industry include rising demand for immersive audiovisual entertainment experiences, need for space-saving yet impactful designs, importance of reliability and long-term service, and customizability to match modern home aesthetics. Xtreme Media's Spectra Series is designed to address these factors by offering sleek, anti-reflection, true color technology LED displays along with customizable bezel options that add to the overall home aesthetics.

Keeping in mind the ever-evolving home entertainment segment in India, Spectra is designed for individuals seeking premium solutions to elevate their home entertainment experience, blending audio visual technology with elegance for a truly immersive and luxurious viewing environment. These individuals reside in tier 1 cities where there is more likeliness to buy home LED displays. With time, we also aim at expanding to tier 2 and tier 3 cities.

Mentioning the brand's keen interest in entering the home entertainment segment, one of the spokespersons from Xtreme Media stated, "We aim to demonstrate Spectra LED display at events and exhibitions to push the brand into the residential AV segment. Moreover, we are also planning to leverage digital platforms, influencer collaborations and experiential demos to highlight the product features. We are looking to incorporate product demos at our experience centers spread across India too."

The demand for active LED displays is steadily rising, with affordability driving growth. In the home segment, currently favored by premium customers, the brand foresees broader adoption. As technology evolves, home LED displays will transition from a niche luxury to an accessible yet premium solution for all, reshaping modern living spaces.

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