Avid and Wolftech to Empower Digital-First, Story-Driven
Newsroom Collaboration
Avid, one of the global leaders in software solutions for professional media production, has
entered
into a definitive agreement to acquire Wolftech Broadcast Solutions, one of the industry
leaders in
cloud-based multiplatform planning and publishing news production solutions. This strategic move
illustrates Avid's focus on transforming news, sports, and live production workflows.
The acquisition will allow Avid to combine its digital-first, end-to-end media solution with
Wolftech's expertise in story-centric workflow management. The integration of Wolftech and Avid is
intended to enable news organizations to rapidly deliver stories through multiplatform
amplification, significantly increasing efficiency and improving remote collaboration.
Avid and Wolftech are committed to openness and customer choice. Wolftech already integrates with a
wide range of tools, including Avid MediaCentral, and will continue to build integrations with Avid
solutions and other industry-leading platforms. With this acquisition, Avid will deepen the
integration between the two toolsets while continuing to partner with a wide range of media
production tools and newsroom systems. Existing Wolftech customers will benefit from Avid's global
scale for customer support and professional services.
The planned acquisition of Wolftech positions Avid to deliver a unified suite of integrated tools
with unique AI-powered features that will enable news production organizations to:
- Break Down Silos: Unlock creativity and operational clarity by breaking down silos between
digital, broadcast and long form teams.
- Increase Efficiency: Get the most out of resources with sophisticated planning and analytics
tools.
- Focus on the Story: Capture audiences and amplify stories faster across any distribution
platform.
- Get Teams Interacting: Centralize communication and optimize team collaboration, from newsroom
to remote and field, with web and mobile tools.
- Move as Technology Moves: Leverage an integration engine, open API and AI framework to easily
build and evolve innovative and modular workflows, from lens to edit and beyond, for the
ultimate connected newsroom.
Wellford Dillard, CEO of Avid Technology, commented on the acquisition, stating, "We are
thrilled to
welcome Wolftech to the Avid family. This acquisition strengthens Avid's position in the news market
and underscores our commitment to deliver best-in-class solutions that empower news organizations to
thrive in today's fast-paced digital landscape. Together, Avid and Wolftech will change the game for
news production teams, delivering innovative tools and workflows that enable compelling, yet
efficient, storytelling."
Arne Berven, CEO of Wolftech, expressed enthusiasm about the acquisition and its potential to drive
innovation in news production workflows, "Joining forces with Avid represents an exciting
opportunity for Wolftech to accelerate our mission of revolutionizing news production. By
integrating Wolftech's multiplatform planning, collaboration, and publishing capabilities with
Avid's industry-leading solutions, we will empower news organizations to adapt to evolving audience
demands and deliver high-quality content across digital platforms more efficiently than ever
before."