AV Expo

Articles Jan-Feb 2025

ISE 2025 Sets New Benchmarks in Barcelona

ISE 2025, a well-attended and vibrant expo, witnessed record-breaking turnout of 85,351 unique verified visitors from 168 countries. read more

Redefining Shopping Mall Facade with Xtreme Media's Earth Series LED Displays

Xtreme Media provides innovative solution to an Indian shopping mall captivating its visitors with LED displays. read more

Setting New Benchmarks for Future of Pro AV Managed Services in India

Engaging readers with a deep dive into the pro AV world, this excerpt from AV-ICN Conference and Seminar held at AV-ICN Expo 2024 discusses the key purpose of pro AV in India. read more

Headway Kreations' Visual Brilliance Lights Up Deoghar's Sacred Streets

Headway Kreations' team delivered visual spectacle at Deogarh's Shrawan Mela 2024, conceptualising, designing, and commissioning the venue with Epson projectors. read more

AV Installations: Glimpses

A sneak peek into the latest AV installations around the country. read more

Rhino Engineers Wrap Shamlaji Temple with Breathtaking 3D Projections

The pilgrimage centre experiences AV spectacle of laser light and sound design with eminent AV consultant and systems integrator on the clock. read more

Top 50 Products & Technologies From 2024

AV-ICN Expo Magazine collated the list of TOP 50 products launched in 2024, reviewing some of the outperforming categories in the pro AV industry. read more

Projection Mapping with AR/VR: AV's Revolution is Here!

Referring to the changing dynamics of the Indian AV industry, this feature brings some striking insights for the curious AV trend seekers, revamping the idea of Audio and Visual in today's tech-driven world. read more

Understanding Home Theatre Projection Technology

Yusuf Galabhaiwala, Director of Operations at Lumina Screens shares this feature exclusively with AV-ICN Expo Magazine, aiming to demystify projector screen technology. read more


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Avid and Wolftech to Empower Digital-First, Story-Driven Newsroom Collaboration




Avid, one of the global leaders in software solutions for professional media production, has entered into a definitive agreement to acquire Wolftech Broadcast Solutions, one of the industry leaders in cloud-based multiplatform planning and publishing news production solutions. This strategic move illustrates Avid's focus on transforming news, sports, and live production workflows.

The acquisition will allow Avid to combine its digital-first, end-to-end media solution with Wolftech's expertise in story-centric workflow management. The integration of Wolftech and Avid is intended to enable news organizations to rapidly deliver stories through multiplatform amplification, significantly increasing efficiency and improving remote collaboration.

Avid and Wolftech are committed to openness and customer choice. Wolftech already integrates with a wide range of tools, including Avid MediaCentral, and will continue to build integrations with Avid solutions and other industry-leading platforms. With this acquisition, Avid will deepen the integration between the two toolsets while continuing to partner with a wide range of media production tools and newsroom systems. Existing Wolftech customers will benefit from Avid's global scale for customer support and professional services.

The planned acquisition of Wolftech positions Avid to deliver a unified suite of integrated tools with unique AI-powered features that will enable news production organizations to:

  • Break Down Silos: Unlock creativity and operational clarity by breaking down silos between digital, broadcast and long form teams.
  • Increase Efficiency: Get the most out of resources with sophisticated planning and analytics tools.
  • Focus on the Story: Capture audiences and amplify stories faster across any distribution platform.
  • Get Teams Interacting: Centralize communication and optimize team collaboration, from newsroom to remote and field, with web and mobile tools.
  • Move as Technology Moves: Leverage an integration engine, open API and AI framework to easily build and evolve innovative and modular workflows, from lens to edit and beyond, for the ultimate connected newsroom.

Wellford Dillard, CEO of Avid Technology, commented on the acquisition, stating, "We are thrilled to welcome Wolftech to the Avid family. This acquisition strengthens Avid's position in the news market and underscores our commitment to deliver best-in-class solutions that empower news organizations to thrive in today's fast-paced digital landscape. Together, Avid and Wolftech will change the game for news production teams, delivering innovative tools and workflows that enable compelling, yet efficient, storytelling."

Arne Berven, CEO of Wolftech, expressed enthusiasm about the acquisition and its potential to drive innovation in news production workflows, "Joining forces with Avid represents an exciting opportunity for Wolftech to accelerate our mission of revolutionizing news production. By integrating Wolftech's multiplatform planning, collaboration, and publishing capabilities with Avid's industry-leading solutions, we will empower news organizations to adapt to evolving audience demands and deliver high-quality content across digital platforms more efficiently than ever before."

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