Published on 29th October 2025
Shure announced the formation of a new Strategic Alliances team dedicated to strengthening partnerships, expanding the company’s technology ecosystem, and driving transformation across global markets.
The creation of this team underscores Shure’s commitment to advancing collaboration within the Unified Communications (UC) and professional audio sectors by building deeper relationships with key technology partners and accelerating innovation through strategic engagement.
The new team will focus on three core priorities:
- Building deep alliances with technology partners to amplify integrated solutions and reinforce Shure’s leadership within the UC and collaboration ecosystem.
- Driving ecosystem engagement, ensuring Shure is fully represented in industry forums, partner programs, and joint initiatives that shape the future of the market.
- Enabling transformative partnerships that expand Shure’s reach, open new revenue streams, and accelerate customer adoption of next-generation solutions.
“By connecting the dots among alliances, partnerships, engagement, and ecosystem development, this team will help us capture new opportunities, scale faster, and deliver greater value for Shure and our customers,” said José Rivas, Vice President and Chief Sales Officer, Shure.
Leading the new Strategic Alliances organisation is Senior Director, Boris Seibert, who joins Shure from Logitech, where he served as a global sales leader driving B2B transformation and go-to-market execution. The team also includes new members with experience from some of the leading companies such as Avocor, AVer, Zoom, HP, and Jabra, alongside established Shure leaders transitioning into this group.
This move marks a significant milestone in Shure’s ongoing business transformation. The Strategic Alliances team will play a pivotal role in shaping the company’s success in FY26 and beyond, reinforcing Shure’s mission to foster collaboration, accelerate innovation, and deliver extraordinary value to customers around the world.