First-Quarter sales for distribution and Pro AV channels indicate positive trend continues early in 2026

Published on 4th May 2026

PMA Research (PMA), the worldwide market information experts on large displays, have published their latest sell-through tracking reports on Direct-View LED displays being sold by some of the leading North American distributors, Pro AV dealers, and systems integrators who typically serve commercial markets.

PMA’s quarterly March 2026 Direct-View LED Tracking report revealed that although dvLED sales growth has slowed somewhat, it is still on a positive trajectory for 2026.

For the first quarter of 2026, direct-view revenues were up 2% versus 1Q2025. Other display product categories showed year-over-year declines versus the inflated sales of 1Q2025, which spiked due to tariff-induced buying to avoid potential price increases.

In the Distribution channel, Direct-View LED sales continued to shift to All-in-One displays versus custom configurations. Year-to-date, 53% of the revenues came from AIO models compared to 49% for the first quarter of last year. In March, Direct-view LED revenues grew by low single-digits month-over-month.

In the Pro AV channel, the opposite was true. Custom configurations generated more than 50% of the dvLED revenues in March vs. All-in-One systems. This makes sense given that custom dvLED walls require the expertise of a systems integrator for configuration and installation.