Maintaining a strong, recognisable identity has been pivotal in B-Tech AV Mounts' global growth, until now only two different B-Tech logos have been used since the company was formed in 1972.
Since the introduction of previous logo, every aspect of B-Tech's operation and the position in the market has evolved, and with the enduring strength of the current brand, the new logo symbolises the modern, progressive version of B-Tech AV Mounts - a forward-thinking innovator in a highly technical industry.
Attributes of the new logomark reflect the qualities that are expected of B-Tech products: strength, quality, precision, simplicity, and reliability. Products carrying this mark - either the full version or just the "B" logomark alone - come with all the reassurances expected of a design manufacturer with more than 50 years of experience, who are holistically dedicated to professional AV mounting.
The B logomark is formed of three components: upper and lower bowls and a vertical stem. Vertical lines placed in this stem give it an aesthetic that matches the aluminium profile of the quintessential B-Tech product range - the market leading "System X". This is complimented by a three-colour palette featuring the recognisable "deep blue" colour and newly introduced accent colours of mid-blue and cyan.
Whilst the brand has evolved, core values remain and the three-shape, three-colour design represents the three overarching pillars of these values: a commitment to designing and manufacturing the highest quality products, unrivalled technical assistance, and focused, dedicated sales support. These three colours blend harmoniously in the logo, symbolising these values working together equally and seamlessly.
As B-Tech AV Mounts continues to grow, the commitment to these values remains at the highest level and the B-Tech name and brand remains one of the first names that AV professionals think about when needing mounting systems.