Lightware Unveils New Brand Identity to Mark 25 Years of AV
Innovation
Lightware announced a significant update to its corporate identity reflecting its evolution
over the
past 25 years.
Lightware's decision to revise its branding and logo was made to better align the company's visual
persona with its status as an innovator in the technology sector. The new design retains a
connection to Lightware's past while introducing a more modern and streamlined look. This includes
an updated colour scheme and a new slogan that highlights Lightware's key values: innovation,
reliability, and its European origin.
Lightware's history is marked by its role in pioneering solutions within the AV industry. The
company has been responsible for notable developments such as the EDID manager, Hybrid Matrix
switchers, transmitters and receivers, and LARA, a USB-C based collaboration solution
with the
award-winning Taurus UCX. This track record of innovation is set to continue, with Lightware
actively adapting to meet emerging market needs in both hardware and software.
Starting as a small Hungarian company, Lightware has grown to become one of the leading European AV
manufacturers. While its operations have expanded globally, the company's development and
manufacturing processes remain centered in Budapest, underlined by the 'Made in Europe' aspect of
its new brand identity.
"This rebranding strategy, coupled with the launch of our revolutionary products in 2024, reflects
our evolution and ongoing commitment to excellence in the AV industry," commented Gergely Vida, CEO
of Lightware Visual Engineering. "Our new identity respects our rich history while boldly stating
our readiness to face future challenges and opportunities. With some of these cutting-edge
innovations set to be unveiled at ISE in Barcelona, this is an exciting time for Lightware, and we
are confident these developments will strongly resonate with our customers and partners around the
globe."