AV Expo

Articles May-June 2025

SISPL Elevates Caterpillar's Corporate Boardroom with World-Class AV Integration

Shared exclusively with AV-ICN Expo Magazine, this case study explores the team's dedication to deliver world-class communication and collaboration solutions to the client. read more

Illuminating Shopping Mall with Xtreme Media's Nyx Series LED Displays

This case study features Xtreme Media's successful execution in a shopping mall, where the use of LED display technology has transformed the mall into a vibrant and engaging space. read more

AV Installation: Glimpses

A Spotlight on AV Excellence Spanning India read more

Ansata and Studio One Together Transform Ambazari Garden into a Picturesque Landscape

Blending High-End Technologies with Thoughtful Execution, The Project Creates a Visual Feast for Ambazari's Visitors in Nagpur. read more

Imagination Meets Intent: How DoT Mavericks Crafted an Immersive Escape at COVAH

This feature shares an insightful story on how DoT Mavericks immerses COVAH's diners through projection mapping on the walls of COVAH. read more

Moxy Hotels Groove to the Sound of HARMAN Professional

KORE AV SOLUTION and HARMAN Professional engineered an innovative solution that harmonises with Moxy Hotel's spirited ambiance and modern aesthetics. read more

Articles Mar-Apr 2025

Lumina Screens Enhances Chennai Home Theatre with Cinematic Experiences

Cinema Meets AV Excellence with 165-inch Diagonal Accupix Pro for Chennai Home Theatre by Lumina Screens. read more

HARMAN Professional Synchronizes Cinematic Viewing with Sonic Beauty

HARMAN's Rich Acoustical Treatment of Movie Magic Theatre Blends Immersive Experiences with Impactful Acoustics. read more


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B-Tech AV Mounts Introduces its New Look



Maintaining a strong, recognisable identity has been pivotal in B-Tech AV Mounts' global growth, until now only two different B-Tech logos have been used since the company was formed in 1972.

Since the introduction of previous logo, every aspect of B-Tech's operation and the position in the market has evolved, and with the enduring strength of the current brand, the new logo symbolises the modern, progressive version of B-Tech AV Mounts - a forward-thinking innovator in a highly technical industry.

Attributes of the new logomark reflect the qualities that are expected of B-Tech products: strength, quality, precision, simplicity, and reliability. Products carrying this mark - either the full version or just the "B" logomark alone - come with all the reassurances expected of a design manufacturer with more than 50 years of experience, who are holistically dedicated to professional AV mounting.

The B logomark is formed of three components: upper and lower bowls and a vertical stem. Vertical lines placed in this stem give it an aesthetic that matches the aluminium profile of the quintessential B-Tech product range - the market leading "System X". This is complimented by a three-colour palette featuring the recognisable "deep blue" colour and newly introduced accent colours of mid-blue and cyan.

Whilst the brand has evolved, core values remain and the three-shape, three-colour design represents the three overarching pillars of these values: a commitment to designing and manufacturing the highest quality products, unrivalled technical assistance, and focused, dedicated sales support. These three colours blend harmoniously in the logo, symbolising these values working together equally and seamlessly.

As B-Tech AV Mounts continues to grow, the commitment to these values remains at the highest level and the B-Tech name and brand remains one of the first names that AV professionals think about when needing mounting systems.

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