PPDS Expands International Key Account Management Team Ahead
Of ISE 2023
Joining PPDS' elite team of International Key Account Directors (IKADs), Sven and Jason will provide
dedicated end-to-end service and support - from tender to completion - for the seamless execution of
national and multinational retail and corporate projects around the world.
PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct
view
LED and professional TV products and solutions, announced the appointments of highly experienced AV
professionals, Sven Beinlich and Jason Bacon, to its team of International Key Account
Directors.
Their appointments come ahead of PPDS Global Partner Alliance (GPA) growth announcements
during ISE,
bringing greater reach, enhanced quality, and more opportunities for global businesses in 2023 and
beyond.
Part of PPDS' ongoing global recruitment drive, attracting and targeting the AV industry's leading
talents to spearhead worldwide growth and accelerate sales across an array of market verticals, Sven
(based in Hamburg) and Jason (in London) join as the company's new International Key Account
Directors for Retail and Corporate respectively.
Launched in 2020, PPDS' IKAD team was created to help multi-national business customers - including
those in retail, corporate, and hospitality - offering global consistency, together with local
expertise and a single point of contact, to ensure faster, streamlined and more cost-efficient
tailored project completions.
Adding more than 50 years of combined AV/IT knowledge and sales experience - including holding top
level senior management and director positions at some of the world's leading manufacturers and
distribution firms during their careers - the well-respected duo will play an intrinsic role in
supporting company strategy and in achieving its corporate and retail ambitions for 2023 and beyond.
Attending and available for meetings with customers at ISE, (Philips booth 3P600), day-to-day Sven
and Jason will be responsible for identifying, coordinating and executing new business
opportunities, providing complete project management and support from pre- to post-sales,
encompassing strategy, pricing, contracting, operations, and services.
As members of the IKAM team, the duo will utilise the expertise of the PPDS GPA - a global network
of the company's elite AV and IT integration specialists - to bring regional expertise and seamless
project execution of any scale, anywhere in the world, with full access to PPDS' entire portfolio of
products and software solutions.
Their appointment confirmation - joining Simone Gagliardi, Valeriia Polovkova, and Mikael de Fonseca
- comes just days before PPDS' third annual gathering of GPA members in Barcelona, with an exclusive
business dinner event on 1 February.
Hosted at the Esferic restaurant, this year's PPDS GPA event will include new partner announcements,
adding even greater strengths, and bringing new benefits to more in 2023 and beyond.
Franck Racape, VP Global Commercial at PPDS, said: "We're proud to have Sven and Jason join
our
ranks. With their long and impeccable careers in AV they will be great assets to PPDS and are
perfect additions to the IKAD team. Our retail and corporate portfolios continue to expand into new
products and exciting form factors, and both Sven and Jason are already clearly demonstrating the
capabilities and knowledge for our customers to maximise the potential of every opportunity. As we
had hoped, they have certainly hit the ground running. On behalf of the company, we welcome Sven and
Jason to the PPDS family and wish them every success in what will be another great year ahead for
our organisation, with some very important and strategic announcements during ISE 2023."