d&b Announces New Immersive Business Unit, Appoints Industry
Expert Al Mckinna To Lead Team
d&b appoints Al Mckinna as Vice President of Immersive
Underscoring its commitment to providing immersive solutions for the event technology industry,
d&b
has appointed Al McKinna as Vice President of its new Immersive business unit. The
creation of the
new business unit will be a key enabler of d&b's holistic immersive vision, spanning from audio,
video, lighting and media up to extended Reality (xR). McKinna will report directly to d&b Group CEO
Amnon Harman.
In this role, McKinna will be responsible for d&b's global immersive strategy, developing the
business roadmap, establishing strategic partnerships and driving future innovations. The
organization under his lead is split across three divisions: Product Management and Architectural
Design, Software Development and Customer Enablement.
McKinna spent the last two decades in leadership roles in both live sound and commercial audio,
dedicated to hardware and software technologies alike. Prior to joining d&b he most recently held
the position of Head of Product at Focusrite's Optimal Audio after spending 15 years at Avid in
senior product management and sales roles. He is based in London, amidst the European creative
communities.
"d&b is breaking ground with its integrated immersive vision and I am excited to play a pivotal role
in making it a reality. We see a huge opportunity to enhance an audience's experience with d&b's
immersive technologies and I am honored to work with this exceptionally talented and experienced
team to push the boundaries of what is creatively possible.", shared Al McKinna , Vice President,
Immersive.
Amnon Harman, CEO, d&b Group "Today's announcement marks the beginning of an exciting chapter for
d&b, not only because we gain Al's expertise and talents but also because this marks the transition
of all d&b immersive endeavors under one business unit. A truly immersive performance is not only an
enveloping sound experience, but also the amalgamation with light and video, which puts d&b in a
unique position. This new organization, established right at the core of d&b, allows us to build an
immersive business roadmap from an integrated viewpoint, considering both our audiotechnik and
solutions customers."