Avid Promotes Technology Services Executive Deb Sanders
To
Chief Customer Officer
Deb Sanders gets promoted from Technology Services Executive to Chief Customer Officer at Avid
Avid announced the promotion of technology services executive Deb Sanders to the
role
of Chief
Customer Officer & Senior Vice President to lead worldwide operations for customer
success,
customer
care, advocacy, learning and overall CX, as well as oversee collaboration with customer-led Avid
Community Association.
Deb Sanders joined Avid as Vice President of Global Customer Care in 2019 with responsibility
for
the vision, strategy and tactical plans for the global customer care organization supporting
thousands of large media enterprises and hundreds of thousands of creative individuals who rely
on
Avid software and solutions. Her career spans more than 25 years of leading customer-facing
teams,
transforming service delivery models, and building new service teams to adapt to the changing
customer landscape. She has held leadership positions in technical support, field services and
managed services delivery within medium and large enterprises in multiple industries (IT,
security,
networking) and geographies. Deb earned her MS in Technology Commercialization from the
University
of Texas, McCombs School of Business, and her BS in Chemical Engineering from the University of
New
Mexico.
Jeff Rosica, Avid's CEO & President commented, "Deb naturally inspires confidence from
our
customers
and motivates our teams. I'm thrilled that we can promote our proven talent while we continue
Avid's
growth through subscription delivery and expansion of our SaaS offerings and cloud deployments
for
the world's media creators."
Deb Sanders commented, "Caring for Avid's discerning customers everywhere in film, television,
music
and education is an awesome responsibility. What excites me more than anything else in stepping
into
this role is that I'm surrounded by the most extraordinary people who possess unprecedented,
specialized knowledge about how media creation works now and how it will evolve. I look forward
to
leading our many talented people as we transform Avid service delivery for our customers."