PPDS appoints Nick Begleries As New Commercial Vice President
for North America
Recognized and well-respected Pro AV industry leader, Nick Begleries will spearhead PPDS'
ambitious growth and expansion plans in North America - including a significant recruitment
drive - as the company begins its next evolutionary phase.
Nick Begleries joins PPDS as new commercial VP, North America
PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct
view
LED and professional TV products and solutions, is excited to announce the appointment of highly
experienced AV leader, Nick Begleries, as its new Commercial VP, North America.
Adding more than 25 years of top-level senior AV experience to the steadily expanding PPDS US team,
Nick is one of the AV industry's most accomplished talents in North America, heading up and guiding
forward some of the world's largest and most successful display manufacturers during an already
illustrious career.
A recognized and respected leader, Nick's specialist knowledge of the Pro AV market and proven
management skills, backed by an impeccable track record delivering substantial and often
record-breaking growth, made him a standout choice for this business-critical position.
As Commercial Vice President, Nick will play a crucial role in PPDS' accelerating phase of growth in
the US, with the target of achieving the business' ambitions to achieve a top three position in the
North American marketplace.
Reporting to Franck Racape, Head of Global Commercial at PPDS, Nick will be responsible for
all
aspects of PPDS' North American business. This includes, but is not limited to, defining the mid-
and long-term sales strategy for North America, setting and achieving quarterly sales targets,
managing the supply chain, service and post-sales, and driving greater awareness of the PPDS brand
and its solutions. Education, retail, hospitality, corporate, healthcare and transportation are
among focus markets, with Philips Professional TVs, Interactive Displays, dvLED, Digital Signage and
the company's exclusive remote display management cloud platform, Wave, all key product categories
Nick will also oversee the company's move into a new US head office and globally connected showroom,
as well as executing plans to increase staff numbers by 50 per cent in 2023 in order to better
support customers and enlarge reach across all verticals, leveraging on PPDS' extensive product
portfolio.
In addition to leading the North American team, Nick will work closely with the wider global
organisation, using his knowledge and expertise to support senior management operating in the
company's other 158 regions.
Commenting on Nick's appointment, Franck Racape, said: "Our ambitions for Philips professional
displays in the North American market are extremely high and we have been looking for a profile
combining great industry knowledge, strong manufacturing experience across all our product
categories (Digital Signage, Interactive, dvLED and Hospitality TV), who already has a track record
of driving growth and developing an expanding team.
"Nick ticked all these boxes, and I am really pleased to start our collaboration, with extremely
exciting times ahead. With Nick on board, we aim to accelerate our growth exponentially in what will
be our most strategic growth region for the coming 2-3 years."