NEC Corporation India Enters Into An Alliance With UFO
Moviez
To Deploy Laser Projectors Across India
NEC Corporation India partners with UFO Moviez to elevate the movie-goers' cinematic experience
NEC Corporation India (NEC India), a wholly-owned subsidiary of NEC Corporation, Japan,
announced
that it has entered into a strategic alliance with UFO Moviez, India's largest digital
cinema
network and in-cinema advertising platform to deploy the next generation of laser projectors.
As a global display market leader, NEC has become a partner of choice owing to the superb
quality
and reliability of products, backed by trustworthy performance for the past 123 years. Through
this
strategic deal, NEC has introduced its projector solution offerings for the Indian entertainment
sector to enhance the cinematic experience for movie-goers. NEC's product offerings with
DCI-compliant 2K and 4K image displays combined with natural colours resulting from a cinema DLP
light engine and 3D projection capabilities ensure a unique movie experience with exceptional
image
quality. This superior range of projectors benefits users from a future-proof investment
providing
both low initial costs as well as low operational costs with user-friendly accessibility and
minimal
maintenance. Furthermore, these solutions are precisely-tailored to the users' requirements and
backed by a robust warranty and support service. NEC has an extensive series of laser projectors
available in India with brightness ranging from 5K to 35K lumens.
Krishna Tripathi, General Manager, Display Business & Enterprise Key Account Management,
NEC
Corporation India, said, "We are thrilled to announce this alliance and are grateful to UFO
Moviez
for bestowing trust in NEC. I am sure that through our customizable cutting-edge laser
projection
solutions powered by advanced technological improvements, UFO Moviez will be able to deliver a
blockbuster experience satisfying the highest expectations of today's digital first
cinema-goers."
He further added, "This is the perfect timing for us to enter India's digital cinema business,
which
is relatively buoyant owing to accelerating digitalization and increasing consumer preference
towards high-end theatrical experience. We look forward to emerging as a key player in the
Indian
display market."
Commenting on this partnership Rajesh Mishra, Executive Director and Group CEO, UFO
Moviez said,
"NEC is a leading name in the digital cinema projection market worldwide and their innovative
portfolio will play a crucial role in creating a breath-taking experience for cinema goers. At
UFO,
we operate India's largest D-Cinema network, and this alliance will ultimately enable us to add
value to all our stakeholders in the movie value chain."