AV Expo

Articles Jan-Feb 2025

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Understanding Home Theatre Projection Technology

Yusuf Galabhaiwala, Director of Operations at Lumina Screens shares this feature exclusively with AV-ICN Expo Magazine, aiming to demystify projector screen technology. read more


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Kramer Opens Research & Development Center In Noida, India



Gilad Yron, CEO, Kramer, strikes a pose with Dorit Bitter (VP R&D), Kriti Shetti (Country Manager, Kramer Electronics India), Jai Tripathi (Noida R&D Director Operation), Itzik Arbesfeld (VP HR), and Priyanka Bhagat (APAC HR Director)


Kramer, the leading audio-visual experience company, announced the opening of a new R&D (research and development) center in Noida, India. This is another step in its global expansion and strategic investment in new software products and solutions.

The new R&D center is an extension to its global R&D organization with offices in Israel and Canada. Kramer has invested in state-of-the-art 1,000 m2 offices including an R&D lab, sales center and advanced meeting and collaboration spaces.

The center will be driving the development of applications and software solutions in the UCC space, a sector where Kramer is seeing huge growth and interest from its global customer base. This is being driven by the hybrid models of working now commonplace worldwide, and the need for high quality, secure audio and visual collaboration solutions. The company will be recruiting locally for a number of software development positions.

An audio-visual pioneer with over 40 years of experience and more than 20 offices worldwide, Kramer wants to create immersive experiences that transform the way people engage. Based on an open design, Kramer's solutions work with most technology brands, with a specific focus on the education, government, defence, and enterprise sectors.

Gilad Yron, CEO at Kramer, said: "We invest a double-digit percentage of revenue every year in innovation. As part of our goal to build strong R&D capabilities around the world, India offers a huge opportunity in terms of talent and extending our geographical reach. We're excited about the potential our Noida R&D center brings to expand our offering in the UCC space as well as other software centric products. Reducing the distance between our customers and the product development is an important pillar of our strategy which can be seen in every R&D center we have. The Noida R&D center follows the same direction."

Dorit Bitter, VP of R&D at Kramer, added: "The 'physi-digi' world we live in requires innovative solutions that drive productivity and collaboration, both virtually and in person. Kramer's vision is to meet this demand by creating technology that powers the world's most intuitive end-to-end audio-visual experiences. Developing software applications, particularly to support the UCC sector, is a top priority, and we're confident that our new R&D center in Noida, India will help us to remain a leader in this field."


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