AV Expo

Articles September-October 2024

Setting New Benchmarks for Immersive Experiences with Rishubh Nayar, Christie

AV-ICN Expo Magazine team interviews Rishubh Nayar, discussing the brand's innovative approach towards projection and LED technologies. read more

11 Questions with Richard Jonker, Vice President Marketing and Business Development, NETGEAR

Seasoned Vice President, Richard Jonker of NETGEAR talks about the high-end technologies coming up in the AV market. read more

ErthPot Integrates St. Francis College with Conference Room Solutions

The feature explores ErthPot's team's efficiency and expertise that went behind integrating the finest conference room solutions in Koramangala. read more

Xtreme Media Enhances International Airport, Bengaluru

Xtreme Media installs Flex and Nyx Series of 2.5mm and 3.9mm pixel pitch - 13 LED displays at International Airport, Bangalore. read more

Exploring AV Trends and Technologies with Gordon Wu, Vice President, APAC and China, Optoma

Magazine team brings another big interview with Optoma to share the brand's focus on AV and innovation based on the local needs. read more

Empowering 'Loud & Clear' Innovations with Electro-Voice and Dynacord

Leading brands tune up the stage with latest sound solutions at the event hosted in association with their distributor Cavitak in Mumbai. read more

Designing the Process to Deliver Excellent AV Projects

Magazine team shares an excerpt from the conference session by Rhythm Arora, CTO, Qubix Technologies, discussing AV integration in brief. read more

Empowering 'Loud & Clear' Innovations with Electro-Voice and Dynacord

Leading brands tune up the stage with latest sound solutions at the event hosted in association with their distributor Cavitak in Mumbai. read more


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Asees Kaur and Nitin Chandila Named Brand Ambassador of Krystals Cables & Kwik Truss



Sandeep Mohan, MD of Krystals Cables & Kwik Truss with Brand Ambassador Asees Kaur, Bollywood Singer.

Sandeep Mohan, MD of Krystals Cables & Kwik Truss with Brand Ambassador Asees Kaur, Bollywood Singer.


Krystal recently announced their brand ambassador, Ms. Asees Kaur for their Wires & Cable and Mr. Nitin Chandila- Mr. India 2022 for KWIK Truss Range of Aluminium Trusses.

Sandeep Mohan, Managing Director, Krystals Cables & Kwik Truss says, "The high strength and the agility of Nitin Chandila match with the high strength, satin silver finish and ease of use of our Trusses. By joining hands with Nitin, the company wants to convey a message that the best bodybuilder of India 2022, represents the best aluminium truss company of India"

Asees Kaur is a recognized artist in the Bollywood music industry with the most streamed songs and featured on New York Times Square twice in 2021. She is eminently known for hits such as 'Raataan Lambiyaan' (Shershah), 'Ve Maahi' (Kesari), 'Ankh Lad Jave' (Love Yatri), 'Chogada, 'Bolna' (Kapoor & Sons) etc. Asees has received the Filmfare Award 2021 for the Best Female Playback Singer and Mirchi Music Awards 2022 for Best Song (Raataan Lambiyan) and Best Album of the Year 2022.

"The melodious voice of Asees Kaur and the high-quality transmit ability of our cables ensure a mesmerizing experience for the audience. By announcing Asees Kaur its brand ambassador, Krystals wants to ensure its customers that their products are as melodious, crisp, and high end as Asees Kaur's voice," said Sandeep.

Nitin Chandila, Mr. India 2022 Brand Ambassador for KWIK Truss Range of Aluminium Trusses.

Nitin Chandila, Mr. India 2022 Brand Ambassador for KWIK Truss Range of Aluminium Trusses.


Krystals also announces the Vision of the company for the years to come. Krystals is looking forward to expanding its wings into the International Market, with their wide product portfolio of Microphone cables, Speaker cables, Snake cables, Lighting cables and Mains cables. Krystals have been serving the industry by providing cables to the Indian standards and international standards and specifications.

Krystals has been catering to all the segments of the industry including Concerts, Cinema Halls, Auditoriums, Hotels, Schools, Hospitals, Places of Worship etc. For the year 2022, Krystals will be introducing its fully indigenous XLR Connectors by mid-June and will further add other connectors like Mono Jack, Stereo Jack, and Powercon periodically.

Krystals is also into the manufacturing of Aluminium Trusses. The Satin Silver finish of the KWIK TRUSSES Pro Series gives an aesthetic look to the trusses and minimizes the mess of oxidation in the mill finish provided by various competitors including the Chinese ones.

Current Issue : September-October 2024
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