AV Expo

Articles Jan-Feb 2025

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Xtreme Media provides innovative solution to an Indian shopping mall captivating its visitors with LED displays. read more

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Headway Kreations' team delivered visual spectacle at Deogarh's Shrawan Mela 2024, conceptualising, designing, and commissioning the venue with Epson projectors. read more

AV Installations: Glimpses

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Rhino Engineers Wrap Shamlaji Temple with Breathtaking 3D Projections

The pilgrimage centre experiences AV spectacle of laser light and sound design with eminent AV consultant and systems integrator on the clock. read more

Top 50 Products & Technologies From 2024

AV-ICN Expo Magazine collated the list of TOP 50 products launched in 2024, reviewing some of the outperforming categories in the pro AV industry. read more

Projection Mapping with AR/VR: AV's Revolution is Here!

Referring to the changing dynamics of the Indian AV industry, this feature brings some striking insights for the curious AV trend seekers, revamping the idea of Audio and Visual in today's tech-driven world. read more

Understanding Home Theatre Projection Technology

Yusuf Galabhaiwala, Director of Operations at Lumina Screens shares this feature exclusively with AV-ICN Expo Magazine, aiming to demystify projector screen technology. read more


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Asees Kaur and Nitin Chandila Named Brand Ambassador of Krystals Cables & Kwik Truss



Sandeep Mohan, MD of Krystals Cables & Kwik Truss with Brand Ambassador Asees Kaur, Bollywood Singer.

Sandeep Mohan, MD of Krystals Cables & Kwik Truss with Brand Ambassador Asees Kaur, Bollywood Singer.


Krystal recently announced their brand ambassador, Ms. Asees Kaur for their Wires & Cable and Mr. Nitin Chandila- Mr. India 2022 for KWIK Truss Range of Aluminium Trusses.

Sandeep Mohan, Managing Director, Krystals Cables & Kwik Truss says, "The high strength and the agility of Nitin Chandila match with the high strength, satin silver finish and ease of use of our Trusses. By joining hands with Nitin, the company wants to convey a message that the best bodybuilder of India 2022, represents the best aluminium truss company of India"

Asees Kaur is a recognized artist in the Bollywood music industry with the most streamed songs and featured on New York Times Square twice in 2021. She is eminently known for hits such as 'Raataan Lambiyaan' (Shershah), 'Ve Maahi' (Kesari), 'Ankh Lad Jave' (Love Yatri), 'Chogada, 'Bolna' (Kapoor & Sons) etc. Asees has received the Filmfare Award 2021 for the Best Female Playback Singer and Mirchi Music Awards 2022 for Best Song (Raataan Lambiyan) and Best Album of the Year 2022.

"The melodious voice of Asees Kaur and the high-quality transmit ability of our cables ensure a mesmerizing experience for the audience. By announcing Asees Kaur its brand ambassador, Krystals wants to ensure its customers that their products are as melodious, crisp, and high end as Asees Kaur's voice," said Sandeep.

Nitin Chandila, Mr. India 2022 Brand Ambassador for KWIK Truss Range of Aluminium Trusses.

Nitin Chandila, Mr. India 2022 Brand Ambassador for KWIK Truss Range of Aluminium Trusses.


Krystals also announces the Vision of the company for the years to come. Krystals is looking forward to expanding its wings into the International Market, with their wide product portfolio of Microphone cables, Speaker cables, Snake cables, Lighting cables and Mains cables. Krystals have been serving the industry by providing cables to the Indian standards and international standards and specifications.

Krystals has been catering to all the segments of the industry including Concerts, Cinema Halls, Auditoriums, Hotels, Schools, Hospitals, Places of Worship etc. For the year 2022, Krystals will be introducing its fully indigenous XLR Connectors by mid-June and will further add other connectors like Mono Jack, Stereo Jack, and Powercon periodically.

Krystals is also into the manufacturing of Aluminium Trusses. The Satin Silver finish of the KWIK TRUSSES Pro Series gives an aesthetic look to the trusses and minimizes the mess of oxidation in the mill finish provided by various competitors including the Chinese ones.

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