Epson Celebrates the 50th Anniversary of the Epson Brand
The Epson 50th Anniversary Logo expresses the brand's gratitude to everyone and its determination to
continue to be a globally trusted brand
Seiko Epson Corporation announced Epson brand's 50th anniversary on June 12, 2025.
The longevity and success of the Epson brand was made possible through customer's support and
loyalty to the products and services. In celebration of the 50th anniversary, we will revisit the
meaning of the brand and strive to deliver surprise and delight that exceed our customers'
expectations.
As a company, Epson traces its roots back to 1942 and the watchmaking industry. For more than eight
decades, the brand has continued to advance the efficient, compact and precise technologies that
were first developed for watches and that have become a part of the DNA that has been passed down
from generation to generation. Leveraging these core technologies and adhering to the founding
principles of "Integrity and Effort" and "Creativity and Challenge," Epson has continued to
innovate, creating innumerable products, and abundant value. Company sales have expanded along with
the sales network, which spans the world, from the Americas to Asia, Europe, and other regions in
between. Epson's network of manufacturing sites and service and support organisations has also
expanded globally. Working closely with sites around the world, the team has expanded its customer
base and earned deep trust along the way.
Epson's Technological Innovation and New Value Creation
The liquid crystal technology that Epson initially developed for LCD watches found use in a new
application: projectors. The brand's first projector was the VPJ-700, a compact full-color
LCD video
projector released in 1989. This was followed, in 1994, by the ELP-3000, which delivered triple the
brightness of conventional models despite its compact and lightweight design. These projectors,
coupled with a PC, gained wide use in business presentations.
At the heart of these and subsequent projectors are high-temperature polysilicon (HTPS) panels,
crucial devices that determine the performance of a projector. Epson's HTPS panels are produced
using advanced microfabrication technology like that used in semiconductor fabrication. Its unique
design structure enables bright images of exceptional quality.
In 2016, with further miniaturization of the optical engine and improved cooling performance, we
launched a high-lumen laser projector, the EB-L25000U. This projector boasted 25,000 lumens
of
brightness, making it the world's brightness2 3LCD system with a laser light source.
Epson's business projectors have earned the top share in the global market. They are widely used by
professionals to create immersive productions that bring surprise and delight. Hundreds of units are
used in interactive video productions as well as in projection mapping exhibitions, including one
that washes cultural heritage site Matsumoto Castle in color.
Delivering globally
Epson has established production and sales sites around the world in order to deliver value to
customers through its products and services. Its overseas expansion began in 1968 with the
manufacture of watch cases in Singapore. They have since expanded production globally and have major
sites in China, Indonesia, and the Philippines. These sites both strengthen cost competitiveness and
improve their ability to respond to the needs of international markets.
On the other hand, Epson has also established its first overseas sales company in 1975, in the U.S.
Epson America served as a strategic first step for responding to the rapidly growing computer market
at the time and to accelerate global business development. Since then, Epson went on to build a
strong global product sales network. The sites on the front lines of sales and service can directly
see and hear how the products are used locally. They can quickly identify local market needs so that
Epson can tailor products to local needs. This network system that expands around the world will
continue to support the development of Epson's products and services. In 2023, the team established
a sales company in Dubai, United Arab Emirates, to better serve and accelerate its expansion in the
fast-growing emerging markets in the Middle East, Africa, Central Asia, and surrounding markets.
Epson Has Expanded Its Global Diverse Customer Base
Today, the company and the Epson brand are recognised around the world. This recognition has been
earned largely as a result of a staunch commitment to advancing the efficient, compact and precise
technologies that are an integral part of Epson's DNA. These technologies are being deployed in a
diverse range of products. They are found in multifunction office printers, in large-format inkjet
printers for advertisements, posters, photographic works and other professional graphic
applications, and in digital textile printers - including ones used for articles appearing in the
Paris Collection. They are also found in projectors, which have evolved from use in business
presentations to use in major exhibitions and events. Meanwhile, robots are expanding their range of
uses outside of manufacturing, and collaborative robots designed to work safely alongside humans are
also being developed to automate steps and processes in the life sciences and in research
institutes. The crystal devices are used not only for timing control but also as crucial components
in the attitude control of drones and agricultural machinery and in the monitoring of social
infrastructure.
Epson's commitment to technology and to product development and manufacturing eventually bore fruit
in the form of high-quality, reliable products that meet the professional requirements of people in
various fields and that are now the first choice in professional settings. Epson has built a
foundation of unwavering trust by developing products and solutions that address the needs of its
customers around the world.
Going forward, the brand commits to continue to cherish and take pride in the Epson brand and will
reward its customers and partners for their trust by living up to the corporate purpose: "Our
philosophy of efficient, compact and precise innovation enriches lives and helps create a better
world."