Yamaha Music India Ushers in a New Era of Audio Innovation
Takestoshi Yamamoto, Anthony Paul Cox, and Shigenobu Namikawa officially inaugurate Yamaha Music's
Experience Centre, replete with seamless audio-visual infrastructure
Yamaha Music India officially opened the doors to its new Experience Center in Bengaluru on
June 2,
2025. The facility was designed to bring customers closer to the full value of Yamaha's integrated
professional audio solutions, featuring the combined technologies of Yamaha and NEXO within a
unified audio ecosystem. PALM and AV-ICN Expo Magazine team leveraged the opportunity to
witness the
launch of the centre.
The Experience Centre offers demonstrations with permanent and flexible equipment and system setups
for demo and training, equipment verification, and the production of promotional material such as
webinars, equipment training video content, and technical documentation. At the heart of this
initiative was the implementation of a LAN-based control system (AV over IP), enabling
seamless,
scalable, and centralized control of the audio-visual infrastructure. This architecture ensured both
high performance and adaptability for a wide range of applications.
Looking ahead, the Experience Centre is set to evolve into a comprehensive showcase of Yamaha's
musical excellence, featuring pianos, guitars, and other instruments to provide a complete music
experience under one roof.
Taketoshi Yamamoto, Managing Director of Yamaha Music India, elaborates upon the technologies and
market potential of the Experience Center for Yamaha Music India
"Yamaha Music India was pleased to inaugurate our Experience Centre in Bengaluru. Recognized as the
hub of technology and innovation in India, Bengaluru is also a strategic location where many of our
key industry partners are based. With this new facility, we have further strengthened our connection
with customers by offering faster and more personalized product demonstrations and technical
support. This initiative reflected Yamaha's long-standing commitment to reliability in the
professional audio domain and our ongoing efforts to enhance our support infrastructure. The
Experience Center was designed to provide an immersive product experience, fostering deeper
engagement with industry professionals such as system integrators and sound engineers. Yamaha stays
committed to delivering valuable experiences to our customers in India through innovative
technologies and high-quality musical instruments and professional audio solutions," said
Taketoshi
Yamamoto, Managing Director of Yamaha Music India.
"We were truly delighted to open our Experience Centre in Bengaluru, India. India is a vital and
strategic market for our audio business, with enormous potential for future growth. Bengaluru is not
only a hub for IT and innovation but also the epicentre for ability and demand in the professional
audio industry. Establishing a base in such a forward-looking and dynamic city stood for an exciting
challenge for us and a crucial step toward deepening relationships with our customers. Through the
Experience Center, we aimed to provide firsthand access to Yamaha's advanced technologies and
integrated solutions, while delivering tailored proposals that address real-world challenges. We
stay committed to creating greater value for our customers in India and will continue to work
together to realize that goal," said Keigo Hatano, General Manager of Global Marketing &
Sales
Department at the Professional Solutions Division of Yamaha Corporation.
"It's not just about seeing or touching a product; it's about truly understanding it. That's what
we're focusing on here. Our experience encompasses various applications: recording, education
institutions, hospitality facilities, places of worship, event spaces, and more. This is what we are
offering here today in our Experience Centre. There is nothing more convincing than a demonstration
that immerses customers in a real environment," elaborated Shigenobu Namikawa, the Assistant
General
Manager, Audio Marketing Department, Yamaha Music India.
Shigenobu Namikawa, the Assistant General Manager, Audio Marketing Department, conducted a live
demonstration of the centre's LAN-based control system, and many more pro audio solutions
At the launch, the Yamaha Music team demonstrated the aspects of the Experience Centre and
showcased a sound system powered through a single network cable, equipped with intelligent features
such as auto-tracking and noise reduction. It was shown to connect seamlessly to PCs, Microsoft
Teams, or Zoom, without requiring any complex configurations. To address challenges in larger
spaces, where a speaker's voice might not carry effectively to the entire audience, the team
demonstrated the use of a ceiling-mounted microphone. This microphone captured the speaker's voice
and reproduced it clearly through the in-room speakers, eliminating the need for larger loudspeakers
or handheld mics. This approach, referred to as "distance voice reinforcement,†ensured
intelligibility and consistency throughout the space.
Andy Cooper from Yamaha R&D conducts live demonstration for professionals at the Experience Centre
With its forward-thinking design and emphasis on real-world application, the Yamaha Experience
Centre in Bengaluru is a space built for meaningful engagement. Whether for system integrators,
engineers, or educators, the centre marks a step toward deeper collaboration and innovation in
India's growing pro audio landscape.