AUDIO INSTALL
Bose Professional Forges Beautiful melodies at Hammer & Song, Mumbai
Hammer & Song - located within the premises of the plush World Trade
For the beautiful people of the magnetic city that never sleeps (read Mumbai!), there’s a new dining and nightlife destination in town, and it’s already singing tunes that locals just can’t seem to get enough of! The venue – Hammer & Song.
Sporting a space that expands roughly 4500 sq.ft in area spread across a ground level and a mezzanine, and complete with a luxurious seating, a smacking stretch bar, a luscious open area, cozy group seating arrangement, and a tucked away DJ booth, Hammer & Song - located within the premises of the plush World Trade Centre in the upmarket Cuffe Parade area – is one of Mumbai’s latest hotspot where one can experience comfortable fine dining, an enchanting ambience, and a night that progresses from leisure lounging to a groovy party experience quite subliminally.
Considered as THE place to let your hair down and just be yourself, Hammer & Song projects itself as one of the few truly engaging dining and nightlife destinations in the city; proudly flaunting how different it is from other venues, as it engages visitors like no other and keeps their spirits high through-out.
In terms of the ambience, almost everything about the place spells chic including the décor and furniture – a big hit with the crowd is the stretch-corner bar which is spotted busy almost all through the night. The décor exudes a characteristic air which is evidently upmarket yet surprisingly inviting as it eases patrons into the space and sets the mood up for a fun night.
Fun never happens on an empty stomach, and the guys at Hammer & Song know this all too well. So they’ve created an interesting FnB menu which is as much fun as the other fun stuff around the place. Popular cocktails, Vodka, Rum, Tequila, Whisky and Liquours, with designed finger-food munchies form the house favourites that provide body fuel for a night full of grooving and dancing.
But when the music takes over, Hammer & Song turns into an even more attractive delight.
A key component of the engaging the crowds is the music – which not only entices people to visit (and keep them coming back for more again and again!), but also ensures that they’d never want to leave once they’re in. With genres ranging from soft comfortable lounge music, to Deep Electronic to Hip-Hop and Commercial; Hammer & Song lives up to the hype as Mumbai’s premium destination that dishes out some of the best music in the city.
But what makes the music even more stunning is the quality of the sound experience thanks to the club’s awesome, amazing and comprehensive audio system from the world’s leading professional audio brand – Bose Professional!
The massively effective and efficient Bose Professional scheme at Hammer & Song involves a carefully designed system comprising products from the brand’s famed line of install products which have been chosen specifically to meet the venue’s aural requirements that were derived from commissioning a detailed acoustical analysis of the space. Each of loudspeakers across both levels of the venue have been are strategically placed, and meticulously aligned and calibrated to ensure even distribution and optimum coverage of Bose’ signature crystal clear and impactful sound performance throughout the venue.
The all Bose Professional loudspeaker scheme – designed and integrated by reputed Mumbai-based consultant Milind Raorane with key support from Bose Professional’s technical team – involves the deployment of multiple units of Assymetrical RoomMatch modules as the primary FOH reinforcement at the ground floor level, with multiple numbers of the RoomMatch RMU108 multi-utility loudspeakers distributed as fills. Critical low frequency fidelity here is derived through RoomMatch RMS 218 dual 18” subwoofers used in tandem with Modular Bass MB24 dual 12” subwoofers. The mezzanine level, on the other hand, features multiple numbers of the RoomMatch RMU208 and RoomMatch RMU108 multi-utility loudspeakers along with the Modular Bass MB210 compact dual 10” subwoofers, delivering the full-range of Bose’ signature top quality sound. The loudspeaker setup is powered through the ever powerful and efficient PowerMatch PM8500 amplifiers, with a unit of the ControlSpace ESP4120 control unit shouldering the complete loudspeaker processing and management gamut.
Milind delves into details of the audio scheme at the venue, sharing “When the owners first met with me and discussed about the venue, the first thing they mentioned to me was the need for an absolutely adept sound system; cost not-withstanding. The idea was to have a system that would deliver optimum performance and do justice to the wide range of music that the venue planned to host. This involved live instrumental performances to soft rock to hard-hitting electronic music and everything else in between. Considering the physical dimensions of the space, the most critical aspect for us to ensure that we have a system with loudspeakers that were not just aesthetically pleasing, but also delivered power with optimum dispersion in a manner that would cover the entire venue. The owners had a vast portfolio of brands and products to choose from, but eventually unanimously agreed on the Bose Professional system comprising the RoomMatch and RoomMatch Utility series of loudspeakers as this was the only system that perfectly met the acoustic requirements of the venue and the quality and performance demands of the owners and management. Precise positioning of the speakers allows us to cover the entire space, and, also effectively solve aural issues arising due to the ceiling height of the venue. Plus, with Bose’s Powermatch series of amplifiers powering the loudspeakers and the ControlSpace ESP unit taking care of end to end processing and loudspeaker management – this comprehensive Bose system has created a lasting positive impact that’s left the venue’s patrons enthralled and the management extremely pleased!”
Amrish Arora – owner of Hammer & Song talks about the venue asserting its mark in Mumbai as a place that delivers the complete experience, saying “Hammer & Song is all about the experience, and I’m proud to say that’s exactly what we deliver. Our in-house service team have done a fantastic job of delivering the best sip & dine experience in the city, and they continue to do so every single day. That apart, the music and sound at Hammer & Song is absolutely spot on! The place sounds brilliant with our new Bose system – it warms our hearts and gives me goosebumps!! And we’re overjoyed to hear compliments that pouring in from our patrons about how lively the place sounds and feels. All the individual teams that have worked on this project have done a fantastic job in their individual capacities – and it just shows. The place is always busy, and our patrons are always having a great time! What more could we ask for!”
Bose Professionals aural installation at Hammer & Song
Vibhor Khanna – Country Manager – SAARC, Bose Professional expressed his thoughts about the brand’s association with Hammer & Song as he asserted, “Hammer & Song is so elegant and beautiful yet so refreshing and fun as a venue, and it is an absolute honour and privilege for Bose Professional to be a part of it. Sincere thanks and appreciation to the entire management at Hammer & Song for investing their faith in our brand; and a a big mention of commendation to the audio commissioning team including our partner Mr Milind Raorane and our in-house technical team and regional sales & support team members, for concluding a great job with the audio solution at Hammer & Song. We are proud to deliver world-class audio to a truly world-class destination like Hammer & Song.”