Nataraju Upputuri Starts his Entrepreneurial Journey with NTECK Systems
Nataraju Upputuri, founder of Nteck systems
AV Industry connoisseur, Nataraju Upputuri recently announced the launch of his fully-owned firm, Nteck Systems that focuses on bringing in some key solutions from Unified Communications domain, and other allied applications to help AV designers and Systems Integrators build more powerful and robust AV architectures.
Nteck systems will act as a Value Added Distributor and facilitate many abroad OEMs to connect with local technology developments in the marketplace. The company’s primary focus is on AV-IT partners concentrating on the Corporate, IT, Hospitality, Government & very high-end Residential market segments. Present in the IT HUB Bengaluru, the company is primarily going to focus on India for the next 5 years. “India is vast with multiple cultures based on behavioral absorption. The company will employ local staff in all 4 Metro cities including Hyderabad for expanding the AV-IT distribution network,” says Nataraju Upputuri, founder of Nteck systems
“Nteck Systems has already signed on three key AV-IT OEMs- Canadian USB accessories major INOGENI; Korean long-distance HDMI and USB solutions leader Optics and Belgian Streaming solutions major Crowd-Beamer. As there is a growing demand for Unified Communication the company is also focusing on other areas of commercial AV-IT applications. We are already in an advanced stage of discussions with a few overseas and Indian OEMs & we will soon have some of those brands with us,” said Nataraju. Currently, Nteck Systems operates remotely, with a small team of 3 people who are experienced in their respective domains and have taken up different roles in Sales, Tech-Sales, and Post Sales Service & Tech Support activities.
To establish a stable foundation in the market, Nataraju is involved in strategies like GTM and is talking with multiple OEMs for partnership and distribution in India. Nteck as a business unit is working on Cost Optimization and is focusing on bringing in Sales which are an essential factor for sustenance. “Our current team is charged up & energized to create wonders. They are surely helping me to ease my daily activities. That way, I can concentrate on my key responsibilities which would take Nteck Systems to newer horizons.” said, Nataraju.
During & post covid, everyone has been adopting new strategies for training like Webinars through Unified Collaboration platforms. Many or all of these UC platforms are not able to replace 100% functionality of Hardware-based VC, especially in terms of “People+Content”. Nteck Systems offers new technology products like INOGENI SHARE2U that can create the same user experience as traditional VC-like people and content together, with the new RIB (Room in a box) concept.
Nataraju started his journey with a Technical role in the AV industry in early 2001. In the Indian AV-IT Industry, he acquired in-depth knowledge through renowned education projects and gained hands-on experience. Nataraju earned new heights when he joined Creston and dedicated 13 years to the company with Tech-Sales and Support role and was successfully heading an entire team of 125 people in India.
In 2017, Nataraju Upputuri started as Director of India Operations at Aurora Multimedia and demonstrated AVoIP systems live in many shows, POCs (Proof of Concept), and began extensive training and certification program across India. For Four years Nataraju created brand awareness for Aurora Multimedia in India.
Mindstec recently acquired the distribution rights of Aurora Multimedia products.
“It was the best decision possible in the given situation. Having strived the toughest of times induced by COVID-19, it was only logical to pass the brand Aurora Multimedia India (unit of AVDynamics India Pvt Ltd) on to someone with a wider and complementary market network to consolidate the business. In close and long deliberations with Aurora headquarters, we had a consensus that the business be passed on to Mindstec who had already been distributing Aurora across South and North Asia regions.” says Nataraju.
Having worked in the industry for so long, Nataraju has diversified experience with business development activities and has created brand awareness for many World-Class Technology OEMs in India. “Surely from the early days of my career, I wanted to be an Entrepreneur. It’s time for me to start on my own. So, I set up my own company NTECK SYSTEMS with a view to better positioning.” said Natrajju Upputuri, founder of Nteck systems. To pursue his professional interest in the Indian Pro AV Domain, he started the Nteck system. “I made a name of my own in India and abroad. This is what would be my key advantage & plus point to penetrate new business opportunities as a Value-added Distributor,” concludes Nataraju.