AV Expo

Articles Jan-Feb 2025

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Understanding Home Theatre Projection Technology

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Mindstec Acquires AV Dynamics





Recently Mindstec Distribution acquired AV Dynamics, a four-year-old Indian entity that primarily promotes American IP-based control automation solutions major Aurora Multimedia in India. Mindstec has also acquired the distribution rights of Aurora Multimedia products, I-Light and Onelan brands in India.

“It was the best decision possible in the given situation. Having strived the toughest of times induced by COVID-19, it was only logical to pass the brand Aurora Multimedia India (unit of AV Dynamics India Pvt Ltd) on to someone with a wider and complementary market network to consolidate the business.” said Nataraju Upputuri, the hitherto Director of Aurora Multimedia India, who relinquished his position following the acquisition.

“We had a fairly satisfactory journey for four years since inception in 2017, and come COVID-19, the pandemic rendered the market topsy-turvy. In close and long deliberations with Aurora headquarters, we had a consensus that the business be passed on to Mindstec who had already been distributing Aurora across South and North Asia regions.” said Nataraju.

Mindstec, with its arguably larger market network and complementary competencies, is taken to infuse the needed energies to lead the business on a growth path. AV Dynamics has strong competencies in promoting a brand. It also has readily trained technical and service support personnel that boast as an advantage to Mindstec.

Since Mindstec has a wider market coverage network it will complement AV Dynamic’s efforts proficiently. However, the acquisition of AV Dynamics relates and concerns only with regard to the distribution of Aurora Multimedia, iLight, and OneLan.

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