AV Expo

Articles September-October 2024

Setting New Benchmarks for Immersive Experiences with Rishubh Nayar, Christie

AV-ICN Expo Magazine team interviews Rishubh Nayar, discussing the brand's innovative approach towards projection and LED technologies. read more

11 Questions with Richard Jonker, Vice President Marketing and Business Development, NETGEAR

Seasoned Vice President, Richard Jonker of NETGEAR talks about the high-end technologies coming up in the AV market. read more

ErthPot Integrates St. Francis College with Conference Room Solutions

The feature explores ErthPot's team's efficiency and expertise that went behind integrating the finest conference room solutions in Koramangala. read more

Xtreme Media Enhances International Airport, Bengaluru

Xtreme Media installs Flex and Nyx Series of 2.5mm and 3.9mm pixel pitch - 13 LED displays at International Airport, Bangalore. read more

Exploring AV Trends and Technologies with Gordon Wu, Vice President, APAC and China, Optoma

Magazine team brings another big interview with Optoma to share the brand's focus on AV and innovation based on the local needs. read more

Empowering 'Loud & Clear' Innovations with Electro-Voice and Dynacord

Leading brands tune up the stage with latest sound solutions at the event hosted in association with their distributor Cavitak in Mumbai. read more

Designing the Process to Deliver Excellent AV Projects

Magazine team shares an excerpt from the conference session by Rhythm Arora, CTO, Qubix Technologies, discussing AV integration in brief. read more

Empowering 'Loud & Clear' Innovations with Electro-Voice and Dynacord

Leading brands tune up the stage with latest sound solutions at the event hosted in association with their distributor Cavitak in Mumbai. read more


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TECHNICAL FOCUS - 5G in India

How 5G Will Transform the Audiovisual [AV] Industry






5G, the latest upgrade in the long-term evolution of technology and network solutions, has bought in tremendous changes in the industry. It is important to understand 5G technology and its imminent arrival in India and the opportunities it brings in AV communications, are explored by AV-ICN’s Tamshil Choudhary


A wireless architecture was created to lower energy consumption and maintenance costs. This capital improvement project will bring massive changes to the future of transmission of technology and consumer’s willingness to upgrade.

The previous generation of mobile networks such as 2G, 3G, and 4G introduced us to digital voice and thus carried a journey of presenting us with mobile data and led us to the era of mobile broadband.

5G is unified with a more capable air interface, it has been designed with an extended capacity to deliver higher multi-Gbps peak data speeds, ultra-low latency, more reliability, massive network capacity, increased availability, and a more uniform user experience to more users. Higher performance and improved efficiency empower new user experiences and connect new industries. 5G will impact every industry with faster AV communication, making safer transportation, remote healthcare, precision agriculture, digitized logistics, 3D, VR, AR entertainment, - and more - a reality.

5G AV/IT environment will have a serious positive impact on Research, Defense, and Space for a country like India, where communication is a hindrance.

AV Needs and Possibilities

 The industry is looking forward to taking advantage of higher speed and share higher quality videos. Upgrades include 1 GB or 10 GB Ethernet installations that will transmit 4K signals around facilities.

The need for speed is a crucial demand for the industry, everyone wants to interact with one another, have access to critical information, and explore their desired content as soon as possible.

And one thing we know that 5G will help increase speed dramatically so that companies will not hold on to one remote location. They will be virtually connecting via video conferences and even collaborate on projects with others irrespective of their geographical restriction.

5G’s full economic effect will be supporting a wide range of industries and potentially enabling up to $13.2 trillion worth of goods and services.

Digital signage has improved so much after the introduction of facial recognition in smartphones making it real-time fast and personalized, this has helped make the future more promising and is showing signs of further growth and development.

The 5G market went live in April 2019 has bought tremendous progress to certain service providers, whereas due to the Covid-19 pandemic, the industry is in a strain to come at par with the market.

Consumers are the essential factor that holds the helm of the market. Today, over 60 percent of communications service providers’ global revenue is from the consumer market. Major industry players are creating software and hardware product that leverage the 5g connectivity. Silicon Valley to South Korea, the world is competing to deliver faster services and products.

5G technology has created a dynamic path for hardware products that can leverage the connectivity by innovating products that include: multiplayer AR gaming headsets and handsets and 4K live-streaming wearable camera. The potential for the software-based product is promising. It can deliver innovative 3D AR edutainment apps, I-driven 5G live sports event streaming, Global edge reflector networks for collaborative apps and games, etc.

As the world is going through massive changes due to the coronavirus pandemic, we are struggling to survive and cope up with our lives and economies are looking forward to getting back on track, it is technology has helped us stay connected.

Even though the economies of massive countries have been under strain, they are slowly but gradually getting back on their feet, technology has helped us tremendously. 5G is transforming online education. Edtech is exploding on VC platforms awaiting its full impact in the 5G environment. 5G will further embed WFH in high-tech sectors in India especially. AV is the one industry that is booming since it has become the preferred choice to connect due to the travel restriction.

5G is driving global growth. Through a landmark 5G Economy study, we find that 5G’s full economic effect will be supporting a wide range of industries and potentially enabling up to $13.2 trillion worth of goods and services.

Businesses are discussing design and infrastructure options in anticipation of 5G networking and wireless technologies. Opportunities to capitalize on the 5G movement are expanding. 5G will touch the lives of every person in a dramatic manner. Is the Indian AV industry ready?

Current Issue : September-October 2024
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