AV Expo

Articles May-June 2025

SISPL Elevates Caterpillar's Corporate Boardroom with World-Class AV Integration

Shared exclusively with AV-ICN Expo Magazine, this case study explores the team's dedication to deliver world-class communication and collaboration solutions to the client. read more

Illuminating Shopping Mall with Xtreme Media's Nyx Series LED Displays

This case study features Xtreme Media's successful execution in a shopping mall, where the use of LED display technology has transformed the mall into a vibrant and engaging space. read more

AV Installation: Glimpses

A Spotlight on AV Excellence Spanning India read more

Ansata and Studio One Together Transform Ambazari Garden into a Picturesque Landscape

Blending High-End Technologies with Thoughtful Execution, The Project Creates a Visual Feast for Ambazari's Visitors in Nagpur. read more

Imagination Meets Intent: How DoT Mavericks Crafted an Immersive Escape at COVAH

This feature shares an insightful story on how DoT Mavericks immerses COVAH's diners through projection mapping on the walls of COVAH. read more

Moxy Hotels Groove to the Sound of HARMAN Professional

KORE AV SOLUTION and HARMAN Professional engineered an innovative solution that harmonises with Moxy Hotel's spirited ambiance and modern aesthetics. read more

Articles Mar-Apr 2025

Lumina Screens Enhances Chennai Home Theatre with Cinematic Experiences

Cinema Meets AV Excellence with 165-inch Diagonal Accupix Pro for Chennai Home Theatre by Lumina Screens. read more

HARMAN Professional Synchronizes Cinematic Viewing with Sonic Beauty

HARMAN's Rich Acoustical Treatment of Movie Magic Theatre Blends Immersive Experiences with Impactful Acoustics. read more


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Avixa Names Sarah Joyce Chief Global Officer



Sarah Joyce - Chief Global Officer, AVIXA

AVIXA has announced Sarah Joyce the association’s next Chief Global Officer, taking over from Terry Friesenborg, who will retire at the end of the year. Sarah comes to AVIXA after nearly 12 years at Electrosonic Ltd., most recently as Managing Director. She and Friesenborg will manage jointly AVIXA’s global operations for the remainder of 2019 to ensure a smooth transition.

“I am delighted to be joining AVIXA,” Sarah said. “I have long admired how the association has evolved and developed over the years, particularly in its expansion of member services and international growth. Around the world, the AV industry comprises many types of organizations delivering a variety of solutions and services - we are a broad and powerful community. I look forward to working with AVIXA’s talented staff and global partners to help our industry harness innovation, further encourage diversity, and grow the market for audiovisual experiences and the people who create them.”

In her position as AVIXA Chief Global Officer, Sarah will oversee all the association’s activities outside North America, including member services, education and certification delivery, standards adoption, government relations, and expositions. In addition, she will sit on the boards of Integrated Systems Events, InfoCommAsia Pte Ltd, and TecnoMultimedia InfoComm, as well as other regional operating units.

Sarah served on the AVIXA Board of Directors from 2013 to 2015. She organized the inaugural Women of InfoComm Network Breakfast at Integrated Systems Europe in 2015, helping establish the successful AVIXA Women’s Council, which now supports more than 32 groups around the world.

“Sarah has been part of the AV industry for 20 years,” said AVIXA Chief Executive Officer David Labuskes, CTS, CAE, RCDD. “I’ve seen first-hand her passion for the industry we serve, her leadership experience on a global stage, and her direct knowledge of our many constituencies, from manufacturers, to integrators and distributors, to end users. We are incredibly fortunate to have Sarah joining us as Chief Global Officer and leading our continued global expansion.”

Sarah assumes her position May 6. She will be based near London. “I also want to thank Terry Friesenborg for his 40 years of commitment to pro AV and AV experiences, and for his two decades of service to AVIXA and InfoComm worldwide,” Labuskes continued. “Under Terry’s leadership, we have grown to be a true, global organization, with members in 80 countries and trade shows in 10 countries. AVIXA and the AV industry owe Terry Friesenborg an enormous debt of gratitude. I know that Sarah Joyce will build on Terry’s impressive legacy.”

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