AV Expo
Current Issue : November-December 2021




To The FREE Digital Magazine

Articles September - October 2023


AV-ICN Expo Magazine shares a brief of latest installations from the world of pro AV in this recurring feature of AV installations. read more

Articles September - October 2023

PLAY Technologies Transforms AV Experiences at Aljamea New!

Sachin K. Jain, Principal Consultant, PLAY technologies, shares insights on the state-of-the-art facility as he recounts the installation experiences with AV-ICN Magazine. read more

Articles September - October 2023

Unwinding The Changing Dynamics of Sennheiser with Naveen Sridhara New!

During the latest 'TCC Medium' and 'TC Bar' launch, Naveen Sridhara, Director of Sales, Sennheiser, shared Sennheiser's big leap in the UC market and strategies to stimulate growth in the pro-AV segment. read more

Articles July-August 2023

PALM Expo 2023 Achieves Recognition from Global Brands New!

PALM Expo 2023 returned with its 21st edition, drawing exhibitors and at¬tendees from around the globe, simultaneously placing the Indian pro audio and lighting indus¬try on the map. read more

Articles July-August 2023

Pro AV Mass Market Momentum Emphasizes AV-ICN Expo Success New!

AV-ICN Expo 2023 took place at the BEC, Mumbai, once again marking its presence as the torchbearer for the AV industry in India. read more

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Atlona Appoints Alphatec Audio Video as its Distribution Partner

Atlona strengthened its brand visibility and product availability throughout India with the appointment of Alphatec Audio Video Pvt Ltd as its premier in-country commercial AV distribution partner, effective immediately. Alphatec Audio Video will focus on expanding Atlona’s presence throughout India’s community of dealers, systems integrators, application engineers and rental companies. Alphatec will proactively launch and manage customer-facing initiatives to breed familiarity with Atlona’s vast product range.

The company has also established a broad distributor and dealer network that reaches every corner of India, offering end-to-end support throughout the design, integration and post-launch process.

“Alphatec Audio Video has the infrastructure to channel the brand across the pan-India region and substantially increase sales and brand recognition,” said Devasis Barkataki, Managing Director, Alphatec Audio Video Pvt Ltd. “The Indian market itself is enormous and challenging to penetrate, which requires a partner that can offer rigorous and dedicated marketing strategies to success. We will create a larger space for Atlona in the market to ensure it evolves into one of the most sought-after commercial AV brands in India.”

Barkataki adds that Alphatec Audio Video will partner with Atlona to provide joint training and education classes for Atlona products in major cities, and offer its own educational initiatives in smaller towns and cities. This includes a mix of strategic road shows, participation in regional exhibitions, and certification courses.

“India is a nation of great business opportunity, yet requires strategic partners who understand how unique the market is as a whole,” said Sanket Sawant, Director of Business Development, SAARC, Middle East and Southeast Asia.

Current Issue : September - October 2023


PALM Expo & AV-ICN Magazine Sept Oct 2023 PALM Expo & AV-ICN Magazine Sept Oct 2023
PALM Expo & AV-ICN Magazine July Aug 2023 PALM Expo & AV-ICN Magazine July Aug 2023
PALM Expo & AV-ICN Magazine May June 2023 PALM Expo & AV-ICN Magazine May June 2023
PALM Expo & AV-ICN Magazine Mar Apr 2023 PALM Expo & AV-ICN Magazine Mar Apr 2023