Kramer Acquires Ashton Bentley to Enhance its UCC Domain and
Improve Hybrid Meeting Experience
Kramer, one of the leading companies in audio-visual experiences, announced the acquisition
of
Ashton Bentley, a UK-based provider of collaboration spaces. This acquisition is a pivotal
step in
Kramer's three-year strategy, elevating its capabilities and offerings in the Unified Communication
and Collaboration (UCC) domain.
Ashton Bentley's solutions enhance Kramer's current offerings, providing the most integrated and
seamless solution in the market. This strategic move will allow Kramer to deliver a comprehensive
audio-visual experience, encompassing a coherent, end to end approach to hybrid conferencing from
audiovisual enabled meeting room furniture to display mounts, alongside high-quality audiovisual
technology products.
The acquisition of Ashton Bentley enables Kramer to offer complete meeting room solutions for
enterprises in all markets. Providing fully integrated 'out of the box' meeting room solutions,
ensuring consistent, top-notch hybrid meeting spaces globally.
Ashton Bentley's solutions are designed for simplicity, efficiency and scalability. Their intuitive
installation process reduces the time and cost of setup from days to just a few hours. This ease of
use is a testament to the deep integration knowledge and firsthand experience of Ashton Bentley's
leadership. The unique blend of diverse perspectives from their team, combined with a thorough
understanding of the challenges faced by system integrators and the needs of global enterprises, has
resulted in the most user-friendly and easy-to-install AV solutions available.
Enhanced Global Experience
The combined forces of Ashton Bentley and Kramer will further enhance customer experience and extend
it to companies around the globe. By combining our strengths, we are poised to elevate the standards
of AV solutions and deliver substantial value to our customers.
Gilad Yron, CEO of Kramer, commented on the acquisition, "We are thrilled to welcome the
Ashton
Bentley team to the Kramer family. This acquisition is another milestone in our investment and
commitment to the unified communication and collaboration ecosystem. The Ashton Bentley 'out of the
box' solution, alongside Kramer's broad portfolio, offers a unique, fully integrated solution to
further enhance the hybrid meeting experience. Any acquisition is about the people. I'm convinced
that the cultural fit, enthusiasm, and passion the Ashton Bentley team brings will be an outstanding
addition to the Kramer family."
Roger McArdell, Roger Vinton and Tony Leedham, Founders of Ashton Bentley, expressed their
enthusiasm, "Joining forces with Kramer presents an exciting opportunity for Ashton Bentley.
Kramer's global market reach and product synergies will enable us to bring our innovative solutions
to a broader audience. The whole team are looking forward to contributing to Kramer's vision and
continuing to push the boundaries of AV technology in the UCC domain."