Genelec Delivers Elevated Customer Experience With New Virtual Showroom

Articles July-August 2024

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Harnessing Brightness: Guest Column with Sanket Rambhia.

In a guest column by Sanket Rambhia , Director of Xtreme Media Pvt. Ltd. , he emphasizes the crucial role of brightness in outdoor LED displays. Rambhia discusses the challenges, pros and cons of innovation in the ever evolving industry, showcasing how modern LED technology is advancing both performance and sustainability. read more

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Record-Breaking Success at AV-ICN Expo 2024

The AV-ICN Expo 2024, held from May 30 to June 1 at the Bombay Exhibition Centre, was a resounding success setting new records with 25,510 unique attendees and 38,636 total visitors. The event showcased the latest Pro AV solutions across 30,000 square meters, highlighting the booming demand for audiovisual technologies in India. read more

Articles May - June 2024

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Genelec Delivers Elevated Customer Experience With New Virtual Showroom

Published 19^th January, 2023

Genelec opens a brand-new virtual showroom for an uninhibited customer experience

To complement its growing global network of physical Experience Centres, Genelec has introduced its Online Virtual Showroom, where visitors can explore a wide range of active loudspeaker systems and technologies in a set of stunningly realistic room settings. This allows customers across the Studio, AV, and Home Audio segments to instantly access valuable Genelec information and resources in a unique and visually engaging interactive environment.

Hosted on the Genelec website, visitors to the Virtual Showroom can experience the latest in VR technology to navigate separate and distinct areas for Professional Audio Monitoring, AV Installation and Home Audio, which showcase both stereo and immersive systems that comprise a carefully selected range of key loudspeaker and subwoofer models. Visitors can then access detailed product information, video content and valuable learning resources, at any time of day and from the comfort of their own environment.

"One of the powerful effects of the pandemic was to focus our minds on how to communicate more effectively via digital marketing channels," comments Genelec Business Development Director Ken Kimura. "So, we used that period of enforced disruption to explore how to engage closely with our customers in the virtual world, and the Virtual Showroom was a natural result of that planning process - complementing our well-established website and social media channels."

With the return of face-to-face customer contact, Kimura feels strongly that Genelec now has a perfect balance of demonstration opportunities. He adds, "In this fast-paced digital world, the Virtual Showroom has all the benefits of interactivity and instant 24/7 access, while our Experience Centres represent the gold standard in personal contact and critical listening opportunities. Add to that the range of international exhibitions, roadshows, smaller regional events and dealer demonstrations, and there are now more ways than ever for customers to experience everything that Genelec has to offer."

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