AV Expo

Articles Jan-Feb 2025

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Canon Unveils New Range of Innovative Technology At The Broadcast India Show 2022



Canon Debuts Host of Innovative Technology At The Broadcast India Show 2022


Canon India, a leading digital imaging player in the country has unveiled its all-new broadcasting technology along with showcasing its robust cinema line-up at the Broadcast India Show.

Canon exhibited its extensive imaging technology line-up through unique booth concepts to guide visitors about product potential and various innovative aspects. Keeping in mind the recent surge in OTT, mainstream cinema, documentaries, music albums and the all-time high being witnessed for streaming technology, Canon has introduced four professional-use camcorders XA75, XA70, XA65 and XA60 that feature a range of flexible recording options that can seamlessly fit into multiple professional workflows. Two new remote cameras have also been added to Canon's portfolio, namely the CR-N500 and CR-N300, that perform smooth and precise pan, tilt, and zoom movements providing both workflow support and ease of operations. All the broadcasting solutions are perfect for everyone ranging from corporates to houses of worship, documentaries and education institutions and event management, making recording and streaming easier than ever. The company also showcased the latest Flex Zoom Full-Frame CN-E20-50MM T2.4 L F/FP Lens for greater versatility in production.

Mr. Manabu Yamazaki, President and CEO, Canon India, said, "In the post-pandemic world, the broadcasting industry in India has been witnessing several transformations and it is extremely crucial for filmmakers to be in tune with new age trends and technology. At Canon, it is our endeavour to bring our valuable customers closer to the very best imaging solutions and experiences that provide innovation par excellence. Along with showcasing our new products for the first time to the Indian audience, we aim at creating a stronger connect with customers and getting first-hand feedback from the industry."

Canon's new technology brings with it an array of advanced features capable of transforming the production landscape. The compact and lightweight XA75, XA70, XA65 and XA60 cam recorders can deliver both high image quality and high mobility required for on-location broadcasting, reporting, documentary and event shooting. When it comes to providing outstanding optical performance and offering breath taking cinematic experiences, there is the CN-E20-50MM T2.4 L F / FP as part of its Full- Frame Flex Zoom Series that has already made its presence felt in the global market.

Mr. C Sukumaran, Senior Director, Imaging Communication Business and Consumer System Products, Canon India said, "We aim to always deliver technology that is inspiring, accurate and cutting-edge. By unveiling our latest products at the show that incorporate new-age technologies, we strive to position Canon as the ideal choice for ambitious cinematographers and broadcasters who want to carve a unique mark for themselves in the industry. Showcasing the prowess of our products, we take pride in having set up creative experience zones for customers to have an in-depth hands-on experience as well as make informed purchase decisions by understanding the imaging magnificence that can be created using our technology. Be it our VR solutions, products for live streaming or cinema, we are confident that we will be able to engage both existing as well as attract new customers."

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