AV Expo

Articles September - October 2023

AV INSTALLATIONS: GLIMPSES New!

AV-ICN Expo Magazine shares a brief of latest installations from the world of pro AV in this recurring feature of AV installations. read more

Articles September - October 2023

PLAY Technologies Transforms AV Experiences at Aljamea New!

Sachin K. Jain, Principal Consultant, PLAY technologies, shares insights on the state-of-the-art facility as he recounts the installation experiences with AV-ICN Magazine. read more

Articles September - October 2023

Unwinding The Changing Dynamics of Sennheiser with Naveen Sridhara New!

During the latest 'TCC Medium' and 'TC Bar' launch, Naveen Sridhara, Director of Sales, Sennheiser, shared Sennheiser's big leap in the UC market and strategies to stimulate growth in the pro-AV segment. read more

Articles July-August 2023

PALM Expo 2023 Achieves Recognition from Global Brands New!

PALM Expo 2023 returned with its 21st edition, drawing exhibitors and at¬tendees from around the globe, simultaneously placing the Indian pro audio and lighting indus¬try on the map. read more

Articles July-August 2023

Pro AV Mass Market Momentum Emphasizes AV-ICN Expo Success New!

AV-ICN Expo 2023 took place at the BEC, Mumbai, once again marking its presence as the torchbearer for the AV industry in India. read more


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Biamp Receives US Patent for Magic Cables



Biamp, has announced that it has been awarded a patent from the U.S. Patent and Trademark Office for its Magic Cable, used in the company's Desono family of business audio loudspeakers. Magic Cable comprises two stainless steel suspension cables, two 18 AWG signal conductors within a separate cable jacket, and integrated ripcords that allow the installer to easily slice through the jackets as needed — greatly increasing installation efficiencies.

"Traditionally, hanging pendant speakers has been a time-consuming and complicated job with many steps, each with different tools. Our Magic Cable dramatically simplifies the job and only requires a pair of wire cutters. What's more, the entire assembly is encased in an attractive wrapper, so no further dressing or painting is required," said Joe Andrulis, Executive Vice President of Corporate Development, Biamp. "Magic Cable makes it much easier and safer to install pendant loudspeakers, saving integration partners time and money. Additionally, it's the only composite cable in the AV industry certified to UL 13, demonstrating our commitment to offering our customers exceptional audio experiences — from design to installation to implementation."

Magic Cable's patent has a sub-cable jacket that encloses the metal support cables, a second sub-cable jacket for the insulated audio cables, the main ripcords, as well as sub-cables that allow tool-less stripping of each cable jacket. Because of its unique assembly, it also meets the UL 13 Standard for Power-Limited Circuit Cables with a Class 3 indoor/outdoor rating. With the Class 3 rating, it is "listed for purpose," meaning there's no need to seek a waiver if installed at lengths longer than 10 feet (3 meters). The cable is also pre-dressed in an outer jacket that provides a clean post-installation appearance without the need to smooth out kinks. With these thoughtful features, it affords not only an installation that is easy, safe, and clean looking, but also one that can be completed confidently, regardless of ceiling height and/or length of exposed cable.

Magic Cable is pre-terminated inside Biamp's Desono P6 and P6-SM models to ensure there are no exposed connections at the loudspeaker. It can also be used with other Desono pendant loudspeakers including the DP6, DP8, P30DT, and P60DT

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