AV Expo

Articles September-October 2024

Setting New Benchmarks for Immersive Experiences with Rishubh Nayar, Christie

AV-ICN Expo Magazine team interviews Rishubh Nayar, discussing the brand's innovative approach towards projection and LED technologies. read more

11 Questions with Richard Jonker, Vice President Marketing and Business Development, NETGEAR

Seasoned Vice President, Richard Jonker of NETGEAR talks about the high-end technologies coming up in the AV market. read more

ErthPot Integrates St. Francis College with Conference Room Solutions

The feature explores ErthPot's team's efficiency and expertise that went behind integrating the finest conference room solutions in Koramangala. read more

Xtreme Media Enhances International Airport, Bengaluru

Xtreme Media installs Flex and Nyx Series of 2.5mm and 3.9mm pixel pitch - 13 LED displays at International Airport, Bangalore. read more

Exploring AV Trends and Technologies with Gordon Wu, Vice President, APAC and China, Optoma

Magazine team brings another big interview with Optoma to share the brand's focus on AV and innovation based on the local needs. read more

Empowering 'Loud & Clear' Innovations with Electro-Voice and Dynacord

Leading brands tune up the stage with latest sound solutions at the event hosted in association with their distributor Cavitak in Mumbai. read more

Designing the Process to Deliver Excellent AV Projects

Magazine team shares an excerpt from the conference session by Rhythm Arora, CTO, Qubix Technologies, discussing AV integration in brief. read more

Empowering 'Loud & Clear' Innovations with Electro-Voice and Dynacord

Leading brands tune up the stage with latest sound solutions at the event hosted in association with their distributor Cavitak in Mumbai. read more


Show More

Ncam and Disguise Partner on Virtual Studio Tech




Ncam and disguise have announced a partnership that unites Ncam’s real-time camera tracking system with disguise xR, opening up an intuitive blend of LED technology, real-time rendering and point cloud tracking for high-end virtual productions. The same tracking tech used by Disney, CNN and Netflix can now bring more flexibility to broadcast and live events looking to blend CGI, video and extended reality (XR) in the most appealing way possible.

Used on everything from Frozen to Coachella, the disguise platform helps brands explore immersive storytelling with the latest advancements in XR. With disguise xR technology, teams can blend virtual and physical worlds together, bringing immersive AR and MR to live production environments. This new xR solution expands their ability to deliver virtual filming systems to a wider variety of clients, who increasingly need trackers that aren’t limited to a single surface or location.

disguise xR can directly respond to growing trends built on LED walls and live real-time content, producing pixel-perfect live imagery on vast, complex surfaces. By combining Ncam Reality with disguise’s current offering, clients will be able to visualize live AR, MR & XR, real-time CGI environments, set extensions and CGI elements directly in-camera, using the most advanced tracker in the world.

Novel for its use of computer vision and point clouds, Ncam Reality can track in any environment, on any camera, with any lens or rig, making it easy to build into any type of production. This flexibility will also allow productions to quickly swap out virtual sets during remote shoots, reducing both real estate requirements and the number of staff needed onsite, so budgets can stretch even further.

“The COVID-19 pandemic has accelerated the transition to virtual graphics, leaving many companies wondering where to start,” said Nic Hatch, CEO of Ncam. “This partnership helps brands jump on a growing trend with trained experts and advanced tech, so they can set themselves up for a future that is only going to get more visual.”

“No matter what the project, our goal is to give our customers more flexibility as they plan their next adventure,” said Tom Rockhill, CCO at disguise. “Ncam’s ability to use natural markers and IR reflectors gives unique versatility, which means it can be used both indoors and outdoors, on an LED wall or for AR graphics in an open space. The possibilities are endless, and that’s exactly how we want our clients to feel.”

Current Issue : September-October 2024
Read/Download

OR

Flipbook

OR

To The FREE Digital Magazine And Newsletters

Archives

 AV-ICN Magazine Sept-Oct 2024  AV-ICN Magazine Sept-Oct 2024
 AV-ICN Magazine July-August 2024  AV-ICN Magazine July-August 2024
 AV-ICN Magazine May June 2024  AV-ICN Magazine May June 2024
 AV-ICN Magazine Mar Apr 2024  AV-ICN Magazine Mar Apr 2024
×