Philips Professional Display Solutions Becomes PPDS
PPDS – the organization behind Philips professional display solutions – has unveiled a brand-new visual identity to match its growth and evolutionary approach to supporting the AV industry with total solutions and seamless support.
PPDS, LED display and professional TV solutions, has announced the launch of its brand-new visual identity and website at ppds.com, showcasing a new logo, look and feel, as well as the tagline – Powering evolution.
With its full range of Philips professional display solutions (including digital signage, LED displays and professional TVs all built in-house in its purpose-designed manufacturing facilities in both Europe and China), coupled with a R&D team, PPDS is a brand recognized for providing dedicated, world-first, industry influencing solutions and services to customers across all business sectors, including hospitality, corporate, retail, education and healthcare, among others.
Chris Colpaert, General Manager for EMEA, AP and NA at PPDS, said: “Our new strategic direction is focused on total solutions, global presence and sustainability. And this important strategic evolution is the right moment to give our organization a new identity - PPDS. With a strong financial position and firm foundations as a part of TPV – the world’s largest manufacturer of monitors and a leading provider of display solutions – our ongoing investment in our people and our manufacturing facilities, as well as the proven quality delivered by our Philips-branded professional displays, this is the next bright step for our organization.”
Ron Cottaar, the Marketing Director behind the new brand at PPDS, explained: “It all starts with powering evolution. We enable our customers, helping them to bring their ideas to life. And we inspire them to push the boundaries to create and deploy new ideas that they didn’t even know were possible. This means we work together, listen to business needs and bring solutions to life.
“PPDS combines the best of Philips professional displays with the ultimate from our hardware, software and system integration partners. Our brand stands for the new, for the digital and for connecting today’s people into the technology of tomorrow.”
Franck Racape, Vice President EMEA, concluded: “At PPDS, we are dedicated not only to our own organization, but also to the professional display and AV industry as a whole. Continually raising the bar to bring the solutions our customers need when they need them.
“As PPDS we’re executing the next phase in our company’s evolution, adding even more value to our evolving Philips digital signage, LED displays and Pro TV solutions and making it even easier to do business, whether you’re a single office or retailer with thousands of stores across the globe.”
He continued: “Our newly launched brand better highlights our agile approach to work, including our ongoing strategy for open technology, breaking silos between hardware and software provision by encouraging full and easy integration with innovative third party companies. And we will continue to develop our strategy, employing that PPDS dynamism to support our customers locally, while facilitating access to the world for our customers, with a global range and a global presence, now and into the future.”