AV Expo

Articles May-June 2025

SISPL Elevates Caterpillar's Corporate Boardroom with World-Class AV Integration

Shared exclusively with AV-ICN Expo Magazine, this case study explores the team's dedication to deliver world-class communication and collaboration solutions to the client. read more

Illuminating Shopping Mall with Xtreme Media's Nyx Series LED Displays

This case study features Xtreme Media's successful execution in a shopping mall, where the use of LED display technology has transformed the mall into a vibrant and engaging space. read more

AV Installation: Glimpses

A Spotlight on AV Excellence Spanning India read more

Ansata and Studio One Together Transform Ambazari Garden into a Picturesque Landscape

Blending High-End Technologies with Thoughtful Execution, The Project Creates a Visual Feast for Ambazari's Visitors in Nagpur. read more

Imagination Meets Intent: How DoT Mavericks Crafted an Immersive Escape at COVAH

This feature shares an insightful story on how DoT Mavericks immerses COVAH's diners through projection mapping on the walls of COVAH. read more

Moxy Hotels Groove to the Sound of HARMAN Professional

KORE AV SOLUTION and HARMAN Professional engineered an innovative solution that harmonises with Moxy Hotel's spirited ambiance and modern aesthetics. read more

Articles Mar-Apr 2025

Lumina Screens Enhances Chennai Home Theatre with Cinematic Experiences

Cinema Meets AV Excellence with 165-inch Diagonal Accupix Pro for Chennai Home Theatre by Lumina Screens. read more

HARMAN Professional Synchronizes Cinematic Viewing with Sonic Beauty

HARMAN's Rich Acoustical Treatment of Movie Magic Theatre Blends Immersive Experiences with Impactful Acoustics. read more


Show More

L-Acoustics Names Dedicated Sales and Application Team to Build Presence in Middle East and India Regions

Chris Mead, Sales Manager and Rahul Samuel, Applications Engineer to fully focus on supporting and growing key vertical markets in MEA



L-R: Chris Mead and Rahul Samuel


L-Acoustics has announced the appointment of two regional industry experts to support existing partners and grow the company’s presence in key vertical markets, as well as with consultants, integrators, sound engineers, and end users in the region. Over the last decade, the region has been successfully supported by L-Acoustics Sales Manager, Peter Owen, who will now concentrate his expertise on developing key territories in Russia and Eastern Europe.

The appointment of a new, dedicated and locally based team will allow the company to nurture new and closer relationships in the Middle East, India and East Africa. Chris Mead, Sales Manager for the Middle East, India, and East Africa will build relationships and develop business in the region while Rahul Samuel, Application Engineer for the Middle East and India, will provide technical support, design assistance and training to partners and projects throughout the area. “The Middle East and India regions are very diverse culturally yet share a common commitment to building innovative and technically advanced venues and entertainment experiences,” says Cedric Montrezor, Executive Director of Application at L-Acoustics. “This drive to excel and impress has led the region to dynamic growth – growth which remains resilient throughout the current difficult period.”

Chris Mead is tasked with building sales growth across the region, through forging and deepening relationships with current and future partners, identifying and developing new business opportunities, and growing brand awareness. Mead is a recognized industry professional with over 15 years of experience in the UK and the Middle East. He began his career designing and implementing AV solutions for end-users and most recently provided technical support and developed sales in the Middle East region for Meyer Sound. “L-Acoustics has achieved its leadership position in the market by developing outstanding products and establishing a global system of standards via a robust partner network,” expresses Mead. “The brand’s rapid growth in the integration market represents an exciting area of development. I look forward to contributing to the continued success of the company and our partners in the region.”

Rahul Samuel will be responsible for providing technical expertise to partners and projects throughout the Middle East and his native India. Samuel is an award-winning live sound engineer with over 15 years of experience as an Acoustic Consultant, FOH/Monitor and System Engineer, System Designer and Educator. He has contributed to the production of some of India’s most spectacular live performances, and latterly representing Meyer Sound, providing technical support in the region. “The Middle East is home to some of the world's biggest projects and they consistently surprise the world by exceeding known limitations,” describes Samuel. “This type of work requires the best minds from around the world and L-Acoustics excels at accompanying people and projects to achieve their technical best. I’m excited to be working alongside our partners to turn their visions into reality.”

Global Director of Business Development at L-Acoustics, Jochen Frohn concludes: “Clients and Partners in the Middle East and India have consistently shown an interest in premium products and a willingness to go the extra mile to achieve excellence and offer the most engaging audience experience. Having this locally based team, with Chris and Rahul’s combined expertise, will allow us to build deeper relationships and offer outstanding support to clients in a region that continues to take a more central role to the strategic growth of L-Acoustics.”

Current Issue : May-June 2025
Read/Download

OR

Flipbook

OR

To The FREE Digital Magazine And Newsletters

Archives

 AV-ICN Magazine May-June 2025  AV-ICN Magazine May-June 2025
 AV-ICN Magazine Mar-Apr 2025  AV-ICN Magazine Mar-Apr 2025
 AV-ICN Magazine Jan-Feb 2025  AV-ICN Magazine Jan-Feb 2025
 AV-ICN Magazine Nov-Dec 2024  AV-ICN Magazine Nov-Dec 2024