Christie to Showcase New Technology and Services at BIRTV 2020 Online Tradeshow
Christie, will be participating in the Beijing International Radio, TV & Film Exhibition (BIRTV) 2020 online tradeshow, taking place on August 18-21 and will showcase new RGB pure laser technology.
“We are delighted that cinemas in China are restarting operations and we are ready to extend our support to exhibitors as best we can amidst the challenging environment that they are currently facing,” said Peter Chen, executive director of sales, Cinema, Greater China, Christie.
Visitors can check out Christie’s virtual booth on BIRTV’s website, which highlights the latest technology and resources. These include upcoming 4K cinema projection systems featuring RealLaser™ illumination technology and CineLife+ electronics platform, as well as three new high value RGB laser cinema projectors for the Chinese market. Launched in late 2019, they are capable of projecting up to 10,000 DCI lumens of brightness, achieve greater than 90% of the Rec. 2020 color space, and a 2000:1 contrast ratio for amazing cinematic experiences.
Another highlight is the new “Christie-certified Refurbishment Program” designed to fully support the recovery of theaters, and to assist distributors, customers and partners in reducing economic losses as a result of the COVID-19 pandemic. Under this program, Christie will repurchase used Christie Solaria Series projectors for refurbishment at its state-of-the-art manufacturing facility in Shenzhen. These refurbished units can achieve over 80% brightness of new projectors, are officially certified by Christie and come with a one-year warranty. They will be available for sale or rental purposes.