AV Expo

Articles September-October 2024

Setting New Benchmarks for Immersive Experiences with Rishubh Nayar, Christie

AV-ICN Expo Magazine team interviews Rishubh Nayar, discussing the brand's innovative approach towards projection and LED technologies. read more

11 Questions with Richard Jonker, Vice President Marketing and Business Development, NETGEAR

Seasoned Vice President, Richard Jonker of NETGEAR talks about the high-end technologies coming up in the AV market. read more

ErthPot Integrates St. Francis College with Conference Room Solutions

The feature explores ErthPot's team's efficiency and expertise that went behind integrating the finest conference room solutions in Koramangala. read more

Xtreme Media Enhances International Airport, Bengaluru

Xtreme Media installs Flex and Nyx Series of 2.5mm and 3.9mm pixel pitch - 13 LED displays at International Airport, Bangalore. read more

Exploring AV Trends and Technologies with Gordon Wu, Vice President, APAC and China, Optoma

Magazine team brings another big interview with Optoma to share the brand's focus on AV and innovation based on the local needs. read more

Empowering 'Loud & Clear' Innovations with Electro-Voice and Dynacord

Leading brands tune up the stage with latest sound solutions at the event hosted in association with their distributor Cavitak in Mumbai. read more

Designing the Process to Deliver Excellent AV Projects

Magazine team shares an excerpt from the conference session by Rhythm Arora, CTO, Qubix Technologies, discussing AV integration in brief. read more

Empowering 'Loud & Clear' Innovations with Electro-Voice and Dynacord

Leading brands tune up the stage with latest sound solutions at the event hosted in association with their distributor Cavitak in Mumbai. read more


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Magewell Announces Feature-Packed, Plug-and-Play 4K SDI-to-NDI Converter




Pro-Convert SDI 4K Plus easily and reliably connects SDI-based Ultra HD video sources into live video-over-IP production workflows. Magewell has introduced the second member in its Pro Convert family of standalone hardware devices for bringing traditional video signals into live, IP-based broadcast and AV infrastructures using NewTek’s royalty-free NDI technology. The new Pro Convert SDI 4K Plus encoder converts SDI input signals up to 4K Ultra HD into full-bandwidth NDI streams with extremely low latency, enabling users to effortlessly connect SDI-equipped sources to NDI-enabled media networks, devices and applications.

“We’re excited to expand our product line with the new Pro Convert SDI 4K Plus, many video professionals would like to take advantage of the flexibility and efficiency of IP-based production but have significant investments in SDI equipment such as cameras. Pro-Convert SDI 4K Plus helps them maximize these investments by providing an easy-to-deploy and reliable bridge between their existing products and the thriving NDI ecosystem.” said Nick Ma, CEO, and CTO at Magewell.

The plug-and-play Pro Convert SDI 4K Plus supports video up to 4K at 30 frames per second with embedded audio over a 6Gbps SDI interface. Automatic input format detection and DHCP-based network configuration eliminate the need for manual setup. Users can simply connect the device, and the encoder will convert source video automatically at its native resolution and frame rate. An SDI loop-through connection allows the input signal to be sent simultaneously to additional displays or equipment without external splitters or routers, enabling sources to be easily used in new IP workflows without disrupting the customer’s existing traditional video infrastructure.

The new 4K SDI model is the second offering in the Pro Convert product line. It joins the recently-introduced Pro Convert HDMI 4K Plus, which can convert HDMI inputs up to 4K at 60fps. Additional Pro Convert models, including 1080p60 configurations for users not requiring 4K resolution, are also planned.

The Pro Convert SDI 4K Plus offers a wide range of valuable features for live production use. The compact device features a 1/4”-20 thread for use with standard camera-mounting accessories, while preview and program tally lights provide a visual indication when the output NDI stream is being used by another application. A PTZ camera can be connected to the converter and controlled via NDI, while power for the unit can be supplied via Power over Ethernet (PoE) or the included power adapter.

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