AV Expo

Articles Jan-Feb 2025

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Redefining Shopping Mall Facade with Xtreme Media's Earth Series LED Displays

Xtreme Media provides innovative solution to an Indian shopping mall captivating its visitors with LED displays. read more

Setting New Benchmarks for Future of Pro AV Managed Services in India

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Headway Kreations' Visual Brilliance Lights Up Deoghar's Sacred Streets

Headway Kreations' team delivered visual spectacle at Deogarh's Shrawan Mela 2024, conceptualising, designing, and commissioning the venue with Epson projectors. read more

AV Installations: Glimpses

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Rhino Engineers Wrap Shamlaji Temple with Breathtaking 3D Projections

The pilgrimage centre experiences AV spectacle of laser light and sound design with eminent AV consultant and systems integrator on the clock. read more

Top 50 Products & Technologies From 2024

AV-ICN Expo Magazine collated the list of TOP 50 products launched in 2024, reviewing some of the outperforming categories in the pro AV industry. read more

Projection Mapping with AR/VR: AV's Revolution is Here!

Referring to the changing dynamics of the Indian AV industry, this feature brings some striking insights for the curious AV trend seekers, revamping the idea of Audio and Visual in today's tech-driven world. read more

Understanding Home Theatre Projection Technology

Yusuf Galabhaiwala, Director of Operations at Lumina Screens shares this feature exclusively with AV-ICN Expo Magazine, aiming to demystify projector screen technology. read more


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SHURE LAUNCHES MV88+; EXPANDs AWARD-WINNING MOTIV LINE

Portable Microphone and Accessory Kit Captures High-Quality Audio for Video Recording across a Diverse Range of Mobile and Digital Devices


Shure MV88+ Video Kit

Shure unveiled the MV88+ Video Kit, featuring a digital stereo condenser microphone that provides content creators with an all-in-one solution for capturing professional-quality recordings on-the-go. The kit also includes a Manfrotto PIXI tripod, phone clamp, and a mount. It also includes iOS and USB-C cables for next-level compatibility and connectivity.

Built on the classic design of the MV88 iOS Digital Stereo Condenser Microphone, it delivers Shure signature audio quality for desired content creation. Designed for podcasters, videographers, content creators, field recordists, and musicians looking to record immersive, rich, high-quality audio wherever, the MV88+ accentuates the power of flexibility, enabling to transform any smartphone device into a professional-level mobile audio and video rig.

“The MV88+ Video Kit provides multiple configurations straight out of the box, you shouldn’t have to buy half a dozen products to film a high-quality piece of video content one day, and then an audio interview or field recording the next. With the MV88+, you don’t have to. We listened to you and worked to develop a superior microphone with superior accessories. This package gives you everything you’ll need to film in your studio, on-the-go, at home-or wherever life takes you.” said Matt Engstrom, Senior Category Director, Global Product Management at Shure.

Compatible with iOS and other selected devices, the MV88+ Video Kit equips you with a variety of new accessories, armed with the tools and versatility needed for recording on-the-go. A headphone jack for accurate audio assessment; the phone clamp and tripod stand multiplies the sort of environments the recording can happen in. Whether its studio jamming, filming YouTube videos, or live streaming an interview on a crowded trade show floor, MV88+ easily threads devices into a mounted platform for uninterrupted and stable recording. And it doesn’t end there. The MV88+ can also be used for standalone audio capture, replacing the need for field recordists to carry a portable audio recorder.

“The MV88+ takes into account the little things too. We understand the value of efficiency and improved the design to seamlessly record with or without a protective smartphone case. The included phone mount is also compatible with your existing setup, allowing you to connect to any tripod with a ¼” connector. This empowers you to use the setup that best suits your needs. You’ll also be able to tap into the capabilities of the free Shure MOTIV Video and Audio Recording applications to access our state-of-the-art audio quality in tandem with the microphone.” noted Engstrom.

SHURE NAMES MARK HUMRICHOUSER VICE PRESIDENT OF GLOBAL SALES


Mark Humrichouser, Vice President of Global Sales

Shure Incorporated is announcing the promotion of Mark Humrichouser to Vice President of Global Sales. In this capacity, Mark leads the Company’s Global Sales team, which oversees Shure’s worldwide sales operations for pro audio, retail, integrated systems, and emerging markets.

Mark began his career at Shure in 2006. During his tenure, he has held key sales positions, including Vice President of the Americas and Asia/Pacific Sales organizations, General Manager of the Americas Business Unit, General Manager of the U.S. Business Unit, and Director of U.S. Sales.

“I am proud to appoint Mark to this executive leadership position in global sales,” said Ray Crawford, Senior Vice President of Global Marketing and Sales at Shure. “Mark’s vision and strategic leadership are extremely valuable to our Company and will be instrumental in helping Shure achieve our sales objectives in 2019 and beyond. I congratulate him on this well-deserved promotion.”

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